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53 articles

Playbooks

Step-by-step guides for the work itself: location pages, schema, service coverage, crawler access, tracking, and market audits. Read this hub when one market or service line has to be fixed and someone needs to own the steps.

Bar chart of the directory share of local AI citations by trade: roofing 30.1%, HVAC 21.9%, plumbing 19.5%
Playbooks

Citation Cleanup for Local and AI Search

Updated Sep 2026Amadeus Peterson5 min read
Quote plate reproducing Google's structured data guideline that markup must be a true representation of the page content
Playbooks

What Is Schema Markup? A Non-Technical Guide

Updated Sep 2026Amadeus Peterson5 min read
Comparison card of what an llms.txt file is, an optional Markdown source map, against what it is not, including that Google Search does not use it
Playbooks

What Is LLMs.txt, and Should Your Business Use One?

Updated Sep 2026Amadeus Peterson4 min read
Stat card showing 11 percent of 371 audited location pages published LocalBusiness structured data while all 371 returned a successful status code
Playbooks

What Is JSON-LD? The Technical Foundation of GEO

Updated Sep 2026Amadeus Peterson5 min read
Bar chart of AI appearance rate across 13 home-services companies: 34.9% at the top quartile, 29.5% median, 12.8% at the bottom quartile
Playbooks

What is Generative Engine Optimization (GEO)?

Updated Sep 2026Dylan Allen-Arnegård6 min read

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