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53 articles

Playbooks

Step-by-step guides for the work itself: location pages, schema, service coverage, crawler access, tracking, and market audits. Read this hub when one market or service line has to be fixed and someone needs to own the steps.

Quote plate reproducing Google Search Help's line that Google can contact businesses on a shopper's behalf to check for availability and prices
Playbooks

Where Should Home Services Publish Payment Methods?

Updated Sep 2026Dylan Allen-Arnegård8 min read
Bar chart of directory and review-platform citation share by trade, from 19.5 percent in plumbing to 30.1 percent in roofing
Playbooks

Which equipment brands should each service location publish?

Updated Sep 2026Amadeus Peterson9 min read
Comparison figure of emergency hours against response time, with the fields and owners for each
Playbooks

What Response Times Should Each Location Publish?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Comparison figure of a workmanship warranty covering the company labor against a manufacturer warranty covering equipment and parts
Playbooks

Should Home Services Publish Workmanship Warranties?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Diagram comparing undated campaign copy against a dated offer record with a source URL and participating locations
Playbooks

Should Home Services Publish Coupons for Google AI?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Stat figure showing a median AI appearance rate of 29.5 percent across 13 home-services companies
Playbooks

Why Does AI Recommend My Competitor?

Updated Sep 2026Dylan Allen-Arnegård5 min read
Diagram comparing a blanket 0% financing badge with a published financing record of qualifying services and lender conditions
Playbooks

Should Home Services Publish Financing Options?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of directory share of AI citations by trade, from 30.1 percent for roofing to 19.5 percent for plumbing
Playbooks

How Do I Find Which Websites AI Search Uses?

Updated Sep 2026Amadeus Peterson12 min read
Flow diagram of Google Business Profile closure states from special hours through permanently closed and reopening
Playbooks

How Should Brands Handle Closed Locations?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Quote plate reproducing Google Business Profile Help on opening dates: a verified profile shows on Google 90 days before the opening date
Playbooks

How Should Franchises Launch New Locations for AI?

Updated Sep 2026Amadeus Peterson12 min read
Diagram comparing a generic licensed and insured badge with scoped credential proof naming jurisdiction, holder and covered services
Playbooks

Should Home Services Publish License and Insurance Proof?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Quote plate reproducing Google Search Help's line that Google will call multiple service providers near you
Playbooks

Should home service brands publish prices for AI search?

Updated Sep 2026Dylan Allen-Arnegård11 min read
Diagram comparing narrow campaign tracking numbers against one canonical public phone route per location
Playbooks

Should Home Services Use Call Tracking for AI Search?

Updated Sep 2026Amadeus Peterson11 min read
Flow diagram of the five places emergency availability is published, from Business Profile hours to the live call path
Playbooks

Where to Publish Emergency Hours for AI Search

Updated Sep 2026Dylan Allen-Arnegård10 min read
Diagram comparing locator filter and map-state URLs against real indexable branch URLs
Playbooks

Should Location Finder Pages Be Indexable?

Updated Sep 2026Amadeus Peterson12 min read
Quote plate reproducing Google Search Central's site-move guidance to keep redirects for as long as possible, generally at least one year
Playbooks

How to Handle a Rebrand for AI Search

Updated Sep 2026Dylan Allen-Arnegård12 min read
Quote plate reproducing Google's spam policy definition of doorway abuse as pages targeted at regions or cities that funnel users to one page
Playbooks

How to Build City Pages Without Doorway Page Risk

Updated Sep 2026Amadeus Peterson13 min read
Diagram comparing decorative stock imagery against real location proof photos with markup and captions
Playbooks

Do photos help AI search recommend local service businesses?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Bar chart of mean company AI citation rate by engine across 13 home-services companies: Google AI Mode 31.0%, Perplexity 23.4%, Gemini 10.8%
Playbooks

How Local Service Brands Should Track AI Search Traffic

Updated Sep 2026Amadeus Peterson12 min read
Stat card showing Google's limit of 20 service areas per Business Profile, within about 2 hours of driving from the base
Playbooks

How Should Service-Area Businesses Show AI Coverage?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Stat card showing 68.1% of 356,019 AI citations pointed at a business website, against 23.0% directories and 3.3% Google
Playbooks

Can AI Agents Book Appointments From Your Website?

Updated Sep 2026Amadeus Peterson10 min read
Comparison card of AI search and retrieval crawlers against model-training crawlers, showing they are two separate decisions
Playbooks

Which AI Crawlers Should Local Businesses Allow?

Updated Sep 2026Amadeus Peterson10 min read
Weekly pooled AI appearance rate for the Cheers home-services panel: 29.8% in the week of July 20, 32.2% in the week of August 3, 26.9% in the week of August 10, 29.8% in the partial week of August 31
Playbooks

How to Audit AI Search Visibility Across Locations

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of the most cited platform domains in local AI answers: google.com 11,729 citations, expertise.com 8,676, bbb.org 7,847
Playbooks

How to Fix Conflicting Records Across 50 Locations

Updated Sep 2026Amadeus Peterson9 min read

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