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49 articles

Playbooks

Step-by-step guides for the work itself: location pages, schema, service coverage, crawler access, tracking, and market audits. Read this hub when one market or service line has to be fixed and someone needs to own the steps.

Diagram comparing a generic licensed and insured badge with scoped credential proof naming jurisdiction, holder and covered services
Playbooks

Should Home Services Publish License and Insurance Proof?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Stat figure showing a 23.6 percent mean AI appearance rate across 54 tracked plumbing organizations
Playbooks

How Do Plumbing Companies Get Recommended by ChatGPT?

Updated Sep 2026Dylan Allen-Arnegård6 min read
Bar chart of AI appearance rate by prompt shape, led by price and cost questions at 37.9 percent
Playbooks

Should home service brands publish prices for AI search?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Stat figure showing a 24.2 percent mean AI appearance rate across 52 tracked HVAC organizations
Playbooks

How Do HVAC Companies Get Recommended by ChatGPT?

Updated Sep 2026Dylan Allen-Arnegård6 min read
Diagram comparing narrow campaign tracking numbers against one canonical public phone route per location
Playbooks

Should Home Services Use Call Tracking for AI Search?

Updated Sep 2026Amadeus Peterson11 min read
Flow diagram of the five places emergency availability is published, from Business Profile hours to the live call path
Playbooks

Where to Publish Emergency Hours for AI Search

Updated Sep 2026Dylan Allen-Arnegård10 min read
Diagram comparing locator filter and map-state URLs against real indexable branch URLs
Playbooks

Should Location Finder Pages Be Indexable?

Updated Sep 2026Amadeus Peterson12 min read
Flow diagram of a rebrand source migration from transition page through profile, citations, schema and redirects
Playbooks

How to Handle a Rebrand for AI Search

Updated Sep 2026Dylan Allen-Arnegård12 min read
Diagram comparing templated city-name-swap pages against a defensible market hub or branch page
Playbooks

How to Build City Pages Without Doorway Page Risk

Updated Sep 2026Amadeus Peterson13 min read
Diagram comparing decorative stock imagery against real location proof photos with markup and captions
Playbooks

Do photos help AI search recommend local service businesses?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Bar chart of mean AI citation rate by engine across 119 home-services organizations: Perplexity 34.3%, Google AI 28.7%, Gemini 12.4%
Playbooks

How Local Service Brands Should Track AI Search Traffic

Updated Sep 2026Amadeus Peterson12 min read
Bar chart of AI appearance rate by prompt shape: price questions 37.9%, best lists with no place name 28.9%, near me or named city 22.8%
Playbooks

How Should Service-Area Businesses Show AI Coverage?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Stat card showing 68.1% of 356,019 AI citations pointed at a business website, against 23.0% directories and 3.3% Google
Playbooks

Can AI Agents Book Appointments From Your Website?

Updated Sep 2026Amadeus Peterson10 min read
Bar chart of a Cheers website audit: 371 location pages audited, 371 returning a successful status code, 41 with LocalBusiness structured data detected
Playbooks

What Should Location Pages Include for AI Search?

Updated Sep 2026Dylan Allen-Arnegård4 min read
Comparison card of AI search and retrieval crawlers against model-training crawlers, showing they are two separate decisions
Playbooks

Which AI Crawlers Should Local Businesses Allow?

Updated Sep 2026Amadeus Peterson10 min read
Weekly pooled AI appearance rate for the Cheers home-services panel: 40.4% in the week of July 6, 30.7% in the week of July 27, 27.9% in the week of August 10
Playbooks

How to Audit AI Search Visibility Across Locations

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of AI appearance rate by branch count: 27.5% for organizations with none or one child location, 23.2% for those with two to five
Playbooks

How Franchise Brands Get Recommended by ChatGPT

Updated Sep 2026Dylan Allen-Arnegård11 min read
Flow diagram of the five points in Google's AI Search optimization guide that matter for local businesses
Playbooks

How does Google AI choose local businesses to recommend?

Updated Sep 2026Dylan Allen-Arnegård13 min read
Bar chart of the most cited platform domains in local AI answers: google.com 11,729 citations, expertise.com 8,676, bbb.org 7,847
Playbooks

How to Fix Conflicting Records Across 50 Locations

Updated Sep 2026Amadeus Peterson9 min read
Bar chart of the directory share of local AI citations by trade: roofing 30.1%, HVAC 21.9%, plumbing 19.5%
Playbooks

Citation Cleanup for Local and AI Search

Updated Sep 2026Amadeus Peterson5 min read
Comparison card of what structured data may describe, facts already visible on the page, against what it may not, including self-controlled review ratings
Playbooks

What Is Schema Markup? A Non-Technical Guide

Updated Sep 2026Amadeus Peterson5 min read
Bar chart of new reviews per month across 73 home-services organizations: 46.7 at the top decile, 6.0 median, 2.3 at the bottom quartile
Playbooks

How Do I Get AI to Recommend My Business?

Updated Sep 2026Dylan Allen-Arnegård7 min read
Comparison card of what an llms.txt file is, an optional Markdown source map, against what it is not, including that Google Search does not use it
Playbooks

What Is LLMs.txt, and Should Your Business Use One?

Updated Sep 2026Amadeus Peterson4 min read
Stat card showing 11 percent of 371 audited location pages published LocalBusiness structured data while all 371 returned a successful status code
Playbooks

What Is JSON-LD? The Technical Foundation of GEO

Updated Sep 2026Amadeus Peterson4 min read

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