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The GEO Academy

Master Generative Engine Optimization. Learn how to get your business recommended by ChatGPT, Gemini, and AI search engines.

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All Articles

TechnicalFeb 24

Why AI Treats Your 50 Locations Like 50 Strangers (And How to Fix It)

Entity fragmentation is the #1 reason multi-location businesses lose AI visibility. Here's how it happens and a technical playbook for fixing it.

Amadeus Peterson
7 min read
StrategyJan 20

What Is the Future of Local Search?

Local discovery is being rebuilt on AI. Here's where it's heading and what businesses need to do to stay ahead.

Dylan Allen
6 min read
OperationsJan 15

Coaching and Compensation: Attribution for Teams

When you can tie reviews to individual employees, you unlock powerful management tools. Here's how to use them.

Dylan Allen
7 min read
Best PracticesJan 10

Compliance Playbook: Collect More Reviews Without Getting Flagged

Google's review policies are strict. Here's how to maximize review collection while staying compliant.

Dylan Allen
7 min read
TechnicalJan 5

The Citations Stack in 2025: A Complete Guide

A complete guide to building citation consistency across the platforms that feed AI recommendations.

Amadeus Peterson
8 min read
FundamentalsDec 20

What Sources Does ChatGPT Use to Give Recommendations?

Understanding where AI gets its information helps you optimize for it. Here's how ChatGPT and other AI systems source local business data.

Dylan Allen
6 min read
TechnicalDec 15

What Is Schema Markup? A Non-Technical Guide

Schema markup helps AI understand your business. Here's what it is, why it matters, and what your website needs.

Amadeus Peterson
5 min read
GuidesDec 10

How Do I Get AI to Recommend My Business?

A straightforward guide to the signals that drive AI recommendations for local businesses. No fluff, just what actually works.

Dylan Allen
6 min read
StrategyDec 5

The Death of the Google 3-Pack: AI vs Local Search

The map pack dominated local discovery for a decade. AI is changing that. Here's what's happening and what it means.

Dylan Allen
8 min read
TechnicalDec 1

What is LLMs.txt and Why Your Business Needs One

LLMs.txt is the new robots.txt for AI systems. Here's what it is, how it works, and why it matters for local businesses.

Amadeus Peterson
5 min read
TechnicalNov 20

What Is JSON-LD? The Technical Foundation of GEO

JSON-LD is how you tell AI systems exactly what your business is and what it does. Here's what it is and why it matters.

Amadeus Peterson
6 min read
StrategyNov 15

Does SEO Still Work in 2025? The Shift to GEO

SEO isn't dead, but it's no longer enough. Here's how AI search is changing the game and what local businesses need to do differently.

Dylan Allen
7 min read
Best PracticesNov 10

Review Collection at Point of Service: A Playbook

The businesses with the best review velocity aren't lucky. They've built review collection into their service process. Here's how.

Dylan Allen
8 min read
Best PracticesNov 1

Negative Reviews Aren't the Problem. Your Response Is.

How you respond to negative reviews matters more than the reviews themselves. Here's how to turn complaints into trust signals.

Dylan Allen
6 min read
GuidesOct 20

The GEO Playbook: Get Recommended by AI

A tactical guide to building the signals that get your business recommended by ChatGPT, Gemini, and other AI assistants.

Amadeus Peterson
10 min read
StrategyOct 5

Reviews That Move AI Rankings: What Actually Matters

AI systems weigh reviews differently than Google's algorithm. Here's what the data shows about which review signals actually drive AI recommendations.

Dylan Allen
8 min read
FundamentalsSep 15

What is Generative Engine Optimization (GEO)?

GEO is how you get AI assistants like ChatGPT and Gemini to recommend your business. Here's what it actually means and why it matters.

Dylan Allen
7 min read

Ready to Dominate AI Search?

Cheers helps local businesses collect more reviews and build the signals that get you recommended by AI.