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THE GEO ACADEMY

Master Generative Engine Optimization. Learn how to get your business recommended by ChatGPT, Gemini, and AI search engines.

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DataMar 11, 2026

45% of consumers now ask AI for local business recommendations. Most businesses aren't ready.

BrightLocal's 2026 data shows AI adoption for local search went from 6% to 45% in twelve months. Here's what that means for your business and how to get visible.

Dylan Allen-Arnegård12 min read
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Plumber working under a sink
StrategyFeb 24, 2026

Only 1% of Businesses Get Recommended by AI. Here's What They Do Differently.

Just 1.2% of local businesses get recommended by ChatGPT. Here's the data on why AI is so selective, and a 90-day plan to break into that top tier.

Dylan Allen-Arnegård8 min read
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Hotel front desk check-in
TechnicalFeb 24, 2026

Why AI Treats Your 50 Locations Like 50 Strangers (And How to Fix It)

Entity fragmentation is the #1 reason multi-location businesses lose AI visibility. Here's how it happens and a technical playbook for fixing it.

Amadeus Peterson7 min read
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Roofing crew working on a residential home
StrategyJan 20, 2026

What Is the Future of Local Search?

Local discovery is being rebuilt on AI. Here's where it's heading and what businesses need to do to stay ahead.

Dylan Allen-Arnegård6 min read
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Landscaping crew laying sod
OperationsJan 15, 2026

Coaching and Compensation: Attribution for Teams

When you can tie reviews to individual employees, you unlock powerful management tools. Here's how to use them.

Dylan Allen-Arnegård7 min read
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Pest control technician spraying outdoors
Best PracticesJan 10, 2026

Compliance Playbook: Collect More Reviews Without Getting Flagged

Google's review policies are strict. Here's how to maximize review collection while staying compliant.

Dylan Allen-Arnegård7 min read
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Painter working on an exterior wall
TechnicalJan 5, 2026

The Citations Stack in 2025: A Complete Guide

A complete guide to building citation consistency across the platforms that feed AI recommendations.

Amadeus Peterson8 min read
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Crew installing solar panels
FundamentalsDec 20, 2025

What Sources Does ChatGPT Use to Give Recommendations?

Understanding where AI gets its information helps you optimize for it. Here's how ChatGPT and other AI systems source local business data.

Dylan Allen-Arnegård6 min read
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Carpenter nailing a wood frame
TechnicalDec 15, 2025

What Is Schema Markup? A Non-Technical Guide

Schema markup helps AI understand your business. Here's what it is, why it matters, and what your website needs.

Amadeus Peterson5 min read
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Technician repairing a water pump
GuidesDec 10, 2025

How Do I Get AI to Recommend My Business?

A straightforward guide to the signals that drive AI recommendations for local businesses. No fluff, just what actually works.

Dylan Allen-Arnegård6 min read
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Roof cleaning service in action
StrategyDec 5, 2025

The Death of the Google 3-Pack: AI vs Local Search

The map pack dominated local discovery for a decade. AI is changing that. Here's what's happening and what it means.

Dylan Allen-Arnegård8 min read
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Solar panels under a bright sky
TechnicalDec 1, 2025

What is LLMs.txt and Why Your Business Needs One

LLMs.txt is the new robots.txt for AI systems. Here's what it is, how it works, and why it matters for local businesses.

Amadeus Peterson5 min read
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Electrician inspecting an electrical panel
TechnicalNov 20, 2025

What Is JSON-LD? The Technical Foundation of GEO

JSON-LD is how you tell AI systems exactly what your business is and what it does. Here's what it is and why it matters.

Amadeus Peterson6 min read
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Electrician working on power lines
StrategyNov 15, 2025

Does SEO Still Work in 2025? The Shift to GEO

SEO isn't dead, but it's no longer enough. Here's how AI search is changing the game and what local businesses need to do differently.

Dylan Allen-Arnegård7 min read
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Spa treatment in progress
Best PracticesNov 10, 2025

Review Collection at Point of Service: A Playbook

The businesses with the best review velocity aren't lucky. They've built review collection into their service process. Here's how.

Dylan Allen-Arnegård8 min read
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Salon stylist cutting a client's hair
Best PracticesNov 1, 2025

Negative Reviews Aren't the Problem. Your Response Is.

How you respond to negative reviews matters more than the reviews themselves. Here's how to turn complaints into trust signals.

Dylan Allen-Arnegård6 min read
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Roofing contractor installing tiles
GuidesOct 20, 2025

The GEO Playbook: Get Recommended by AI

A tactical guide to building the signals that get your business recommended by ChatGPT, Gemini, and other AI assistants.

Amadeus Peterson10 min read
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Barber working with a client
StrategyOct 5, 2025

Reviews That Move AI Rankings: What Actually Matters

AI systems weigh reviews differently than Google's algorithm. Here's what the data shows about which review signals actually drive AI recommendations.

Dylan Allen-Arnegård8 min read
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Mechanic servicing a vehicle
FundamentalsSep 15, 2025

What is Generative Engine Optimization (GEO)?

GEO is how you get AI assistants like ChatGPT and Gemini to recommend your business. Here's what it actually means and why it matters.

Dylan Allen-Arnegård7 min read
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