The GEO Academy

Actionable advice, industry trends, product tips, and automation best practices — all in one place. Our blog is your go-to resource for staying ahead during the AI shift.

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Abe Lamoreaux

An Introduction to GEO (Generative Engine Optmization)

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An image stating "Get recommended by ChatGPT & Other LLMs" with an iphone where someone is searching on ChatGPT: "I need a plumber in san jose, who are the best plumbers near me?"

Abe Lamoreaux

An Introduction to GEO (Generative Engine Optmization)

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An image stating "Get recommended by ChatGPT & Other LLMs" with an iphone where someone is searching on ChatGPT: "I need a plumber in san jose, who are the best plumbers near me?"

Abe Lamoreaux

An Introduction to GEO (Generative Engine Optmization)

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An image stating "Get recommended by ChatGPT & Other LLMs" with an iphone where someone is searching on ChatGPT: "I need a plumber in san jose, who are the best plumbers near me?"

Abe Lamoreaux

An Introduction to GEO (Generative Engine Optmization)

Read More

An image stating "Get recommended by ChatGPT & Other LLMs" with an iphone where someone is searching on ChatGPT: "I need a plumber in san jose, who are the best plumbers near me?"

Abe Lamoreaux

An Introduction to GEO (Generative Engine Optmization)

Read More

An image stating "Get recommended by ChatGPT & Other LLMs" with an iphone where someone is searching on ChatGPT: "I need a plumber in san jose, who are the best plumbers near me?"

Abe Lamoreaux

An Introduction to GEO (Generative Engine Optmization)

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Man fixes security system

Abe Lamoreaux

Case study deep‑dive: Vivint Smart Home’s Employee‑Powered Reputation Engine

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Man fixes security system

Abe Lamoreaux

Case study deep‑dive: Vivint Smart Home’s Employee‑Powered Reputation Engine

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Man fixes security system

Abe Lamoreaux

Case study deep‑dive: Vivint Smart Home’s Employee‑Powered Reputation Engine

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Technician fixes HVAC system

Abe Lamoreaux

Does SEO Still Work?

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Technician fixes HVAC system

Abe Lamoreaux

Does SEO Still Work?

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Technician fixes HVAC system

Abe Lamoreaux

Does SEO Still Work?

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Man in suit sprays kitchen

Abe Lamoreaux

What Is JSON-LD?

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Man in suit sprays kitchen

Abe Lamoreaux

What Is JSON-LD?

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Man in suit sprays kitchen

Abe Lamoreaux

What Is JSON-LD?

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what llms.text does for a business

Abe Lamoreaux

What is an LLMs.txt and why is it important?

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what llms.text does for a business

Abe Lamoreaux

What is an LLMs.txt and why is it important?

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what llms.text does for a business

Abe Lamoreaux

What is an LLMs.txt and why is it important?

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Abe Lamoreaux

What is ai.txt and why is it important?

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Abe Lamoreaux

What is ai.txt and why is it important?

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Abe Lamoreaux

What is ai.txt and why is it important?

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Abe Lamoreaux

What Is the Future of Local Search?

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Abe Lamoreaux

What Is the Future of Local Search?

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Abe Lamoreaux

What Is the Future of Local Search?

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how-ai-recommends-home-services pic

Abe Lamoreaux

How AI Assistants Recommend Home Services

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how-ai-recommends-home-services pic

Abe Lamoreaux

How AI Assistants Recommend Home Services

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how-ai-recommends-home-services pic

Abe Lamoreaux

How AI Assistants Recommend Home Services

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Abe Lamoreaux

What Is Schema Markup?

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Abe Lamoreaux

What Is Schema Markup?

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Abe Lamoreaux

What Is Schema Markup?

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Abe Lamoreaux

How Do I Get My Plumbing Company Mentioned by ChatGPT?

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Abe Lamoreaux

How Do I Get My Plumbing Company Mentioned by ChatGPT?

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Abe Lamoreaux

How Do I Get My Plumbing Company Mentioned by ChatGPT?

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Satisfied customer

Abe Lamoreaux

What is Review Schema?

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Satisfied customer

Abe Lamoreaux

What is Review Schema?

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Satisfied customer

Abe Lamoreaux

What is Review Schema?

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Abe Lamoreaux

What Is Schema.org?

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Abe Lamoreaux

What Is Schema.org?

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Abe Lamoreaux

What Is Schema.org?

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Optimizing for AI

Abe Lamoreaux

How Do I Get AI to Recommend My Business?

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Optimizing for AI

Abe Lamoreaux

How Do I Get AI to Recommend My Business?

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Optimizing for AI

Abe Lamoreaux

How Do I Get AI to Recommend My Business?

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Suggestions Online

Abe Lamoreaux

What Sources Does ChatGPT Use to Give Me a Recommendation?

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Suggestions Online

Abe Lamoreaux

What Sources Does ChatGPT Use to Give Me a Recommendation?

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Suggestions Online

Abe Lamoreaux

What Sources Does ChatGPT Use to Give Me a Recommendation?

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Abe Lamoreaux

What is a LocalBusiness Schema?

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Abe Lamoreaux

What is a LocalBusiness Schema?

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Abe Lamoreaux

What is a LocalBusiness Schema?

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Abe Lamoreaux

What Actually Moves AI Rankings: The GEO Signal Hierarchy

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Abe Lamoreaux

What Actually Moves AI Rankings: The GEO Signal Hierarchy

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Abe Lamoreaux

What Actually Moves AI Rankings: The GEO Signal Hierarchy

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Abe Lamoreaux

The Citations Stack in 2025: GBP, Apple Business Connect, Bing Places, and Data Aggregators

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Abe Lamoreaux

The Citations Stack in 2025: GBP, Apple Business Connect, Bing Places, and Data Aggregators

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Abe Lamoreaux

The Citations Stack in 2025: GBP, Apple Business Connect, Bing Places, and Data Aggregators

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Abe Lamoreaux

Reviews that Move AI Rankings and Revenue: Volume, Velocity, Recency & Response

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Abe Lamoreaux

Reviews that Move AI Rankings and Revenue: Volume, Velocity, Recency & Response

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Abe Lamoreaux

Reviews that Move AI Rankings and Revenue: Volume, Velocity, Recency & Response

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Customer Reviews Generation

Abe Lamoreaux

Compliance Playbook: Collect More Reviews Without Getting Flagged

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Customer Reviews Generation

Abe Lamoreaux

Compliance Playbook: Collect More Reviews Without Getting Flagged

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Customer Reviews Generation

Abe Lamoreaux

Compliance Playbook: Collect More Reviews Without Getting Flagged

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Plumber preps supplies

Abe Lamoreaux

Coaching, Culture, and Compensation: Using Attribution to Motivate the Frontline and Scale What Works

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Plumber preps supplies

Abe Lamoreaux

Coaching, Culture, and Compensation: Using Attribution to Motivate the Frontline and Scale What Works

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Plumber preps supplies

Abe Lamoreaux

Coaching, Culture, and Compensation: Using Attribution to Motivate the Frontline and Scale What Works

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GetReviewsImage

Abe Lamoreaux

Capturing Reviews at Point of Service: The Field Technicians Playbook

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GetReviewsImage

Abe Lamoreaux

Capturing Reviews at Point of Service: The Field Technicians Playbook

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GetReviewsImage

Abe Lamoreaux

Capturing Reviews at Point of Service: The Field Technicians Playbook

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Plumber satisfaction image

Abe Lamoreaux

Build Machine-Readable Trust for Every Location and Employee: Evidence Hubs & JSON-LD

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Plumber satisfaction image

Abe Lamoreaux

Build Machine-Readable Trust for Every Location and Employee: Evidence Hubs & JSON-LD

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Plumber satisfaction image

Abe Lamoreaux

Build Machine-Readable Trust for Every Location and Employee: Evidence Hubs & JSON-LD

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Abe Lamoreaux

The Death of the Google 3-Pack: Why AI Recommendations Are Eating Local Search

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Abe Lamoreaux

The Death of the Google 3-Pack: Why AI Recommendations Are Eating Local Search

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Abe Lamoreaux

The Death of the Google 3-Pack: Why AI Recommendations Are Eating Local Search

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Abe Lamoreaux

Top 10 Generative Engine Optimization Tools for Trades to Explore in 2025

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Abe Lamoreaux

Top 10 Generative Engine Optimization Tools for Trades to Explore in 2025

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Abe Lamoreaux

Top 10 Generative Engine Optimization Tools for Trades to Explore in 2025

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Dylan Allen

The True Importance of Customer Experience

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Dylan Allen

The True Importance of Customer Experience

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Dylan Allen

The True Importance of Customer Experience

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Dylan Allen

Trustpilot: Everything You Need To Know

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Dylan Allen

Trustpilot: Everything You Need To Know

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Dylan Allen

Trustpilot: Everything You Need To Know

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Dylan Allen

Master the Art of Getting HVAC Reviews in 2025

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Dylan Allen

Master the Art of Getting HVAC Reviews in 2025

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Dylan Allen

Master the Art of Getting HVAC Reviews in 2025

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