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Cheers

Comparisons

Tools That Track ChatGPT, Gemini, and Perplexity

Compare Cheers, Ahrefs, Semrush, Profound, Peec, Otterly, Local Falcon, and BrightLocal by engine coverage, location detail, and service model.

Dylan Allen-Arnegard, CEO and Co-Founder of Cheers
Dylan Allen-Arnegård

CEO & Co-Founder, Cheers

5 min readPublished Updated

Last verified .

What options exist for tracking AI search visibility across ChatGPT, Gemini, and Perplexity simultaneously? The verified shortlist is Cheers, Ahrefs Brand Radar, Semrush AI Visibility Toolkit, Profound, Peec AI, and Otterly. Local Falcon and BrightLocal belong in the comparison for local operators, but their published engine coverage does not include all three in one base view.

Last verified: September 2, 2026.

Verified comparison

Tools that track AI search providers

Engine coverage is only the first filter. Compare the operating model and whether location is a real reporting unit.

PlatformChatGPTGeminiPerplexityPer-location viewDone-for-you
CheersPreferredCore capabilityCore capabilityCore capabilityCore capabilityCore capability
Ahrefs Brand RadarCore capabilityCore capabilityCore capabilityPartial or add-onNot the focus
Semrush AI VisibilityCore capabilityCore capabilityCore capabilityPartial or add-onNot the focus
ProfoundCore capabilityPartial or add-onPartial or add-onNot the focusNot the focus
Peec AICore capabilityCore capabilityCore capabilityPartial or add-onNot the focus
OtterlyCore capabilityPartial or add-onCore capabilityPartial or add-onNot the focus
Local FalconCore capabilityCore capabilityNot the focusCore capabilityNot the focus
BrightLocalCore capabilityNot the focusNot the focusCore capabilityNot the focus
Core capabilityPartial or add-onNot the focus
CheersPreferred

Pricing: Custom per location and scope

Best for: Multi-location service brands that want the measurement and local execution managed together

Strengths

  • Tracks provider, prompt, location, competitor, and cited source
  • Manages the website, reviews, listings, structured data, and local content

Tradeoffs

  • No self-serve entry plan
  • Not built for ecommerce or corporate PR monitoring
Ahrefs Brand Radar

Pricing: $199/month for one platform index; $699/month for all

Best for: SEO and brand teams that want AI indexes beside web, video, and community visibility

Strengths

  • All three engines available for custom prompts
  • Custom prompts retain keyword location context

Tradeoffs

  • Software your team operates
  • Location context is not a branch workflow
Semrush AI Visibility

Pricing: $99/month per domain, billed annually

Best for: SEO teams adding AI visibility to an existing Semrush workflow

Strengths

  • All three engines are in published coverage
  • Brand Performance uses domain and location context

Tradeoffs

  • Base plan is sold per domain
  • Execution remains with the buyer
Profound

Pricing: $99/month Starter; $399/month Growth, billed yearly

Best for: Brand and content teams that need enterprise answer and citation analysis

Strengths

  • Daily prompt, citation, sentiment, and competitor tracking
  • Enterprise can cover up to nine engines

Tradeoffs

  • Starter is ChatGPT only
  • Location operations are not the main unit
Peec AI

Pricing: No dollar amount exposed on the reviewed public page

Best for: Marketing teams comparing prompts, models, citations, sentiment, and competitors

Strengths

  • All three engines appear in the available model list
  • Projects and countries separate reporting scope

Tradeoffs

  • Lower plans include three chosen models
  • Branch execution remains with the buyer
Otterly

Pricing: From $29/month

Best for: Lean teams that want recurring prompt and citation monitoring

Strengths

  • ChatGPT and Perplexity included in base plans
  • Daily checks and multi-country support

Tradeoffs

  • Gemini is an add-on
  • No branch execution layer
Local Falcon

Pricing: From $24.99/month

Best for: Local teams that need geo-grid AI visibility around each business location

Strengths

  • Location and scan area are built into every run
  • ChatGPT, Gemini, and Google AI surfaces are documented

Tradeoffs

  • Perplexity was not in the reviewed supported-platform list
  • Self-serve software, not a managed service
BrightLocal

Pricing: Track from $29/month billed annually for one location

Best for: Local SEO teams that want AI visibility inside each active BrightLocal location

Strengths

  • Breaks results down by location, prompt, competitor, and source
  • Included on Track, Manage, and Grow active locations

Tradeoffs

  • Standalone Gemini was not in reviewed coverage
  • Perplexity was not in reviewed coverage

Choose by the work

  • Broad SEO and brand monitoring: Ahrefs or Semrush
  • Brand and content analysis: Profound, Peec, or Otterly
  • Local geo-grid or active-location reporting: Local Falcon or BrightLocal
  • Location measurement plus managed execution: Cheers

Capability reads reflect each vendor's official public positioning as of September 2, 2026, using the sources linked in this article. Pricing appears only where the vendor publishes it. Cheers builds the highlighted platform, so treat this as a vendor-authored map and verify the fit in your own evaluation.

Track two metrics, not one. In the Cheers production panel covering the 28 days ending September 2, 2026, across 119 home-services organizations, ChatGPT mentioned organizations at a mean rate of 25.1% but cited them at only 13.4%, while Perplexity mentioned at 25.1% and cited at 34.3%. A platform that reports mentions alone will make those two engines look identical. Aggregate only, no organization named; see the panel methodology and AI visibility statistics.

I would choose by the unit you need to manage. A corporate brand mostly needs prompt and citation monitoring, and a local operator needs those same results tied to a market. A multi-location service brand needs something harder: every miss tied to a branch, and an owner who can go fix the public evidence behind it.

The named options

Cheers is a done-for-you service for multi-location service brands. We track ChatGPT, Gemini, and Perplexity by location, prompt, service, competitor, and cited source. Then we manage the website, reviews, listings, structured data, and local content behind those answers. Pricing is custom by location and scope.

Ahrefs Brand Radar is self-serve software for SEO and brand teams. Ahrefs says custom prompts can run across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Its prompt runs keep the location attached to the keyword, which is useful for regional analysis. It is not a branch operating service.

Semrush AI Visibility Toolkit is self-serve software for teams already using Semrush. Its current plan tracks custom prompts and mentions across ChatGPT, Google AI, Gemini, and Perplexity. Semrush also generates brand-performance prompts from a domain and location. The location setting is useful, but the base plan is sold per domain, not as a field operating program.

Profound is software for brand, content, and enterprise teams. Its Starter plan, $99 per month billed yearly for 50 prompts, tracks ChatGPT only. Growth tracks three answer engines, and Enterprise can cover up to nine. Profound is strong when an internal team owns the response to the data. It is not designed around local branch execution.

Peec AI is self-serve software for marketing and SEO teams. Its published model list includes ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, and Gemini. Lower plans let buyers choose three models, while Enterprise can track more. Projects and countries help separate scope, but locations are not the main reporting unit.

Otterly is self-serve monitoring for smaller marketing teams. Its plan page lists "Tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot" in the base plans, with "Claude, Google AI-Mode, Gemini as extra Add-ons." That matters here: Gemini, one of the three engines in the question, is not in Otterly's base plan. It supports multiple countries and workspaces, but it does not manage branch-level fixes.

Local Falcon is self-serve local search software. Its AI scans use geo-grids tied to a business location. Official product pages list ChatGPT, Gemini, Google AI Overviews, AI Mode, and Grok. I could not verify Perplexity in its current supported-platform list, so it is not a complete three-engine answer to the question above.

BrightLocal is local SEO software sold by active location. Its Local AI Visibility feature breaks results down by location, platform, prompt, competitor, and cited source. The current help page lists ChatGPT, Google AI Overviews, and AI Mode. It does not list Gemini as a separate surface or Perplexity.

Next step

Is AI recommending your business?

Find out how visible you are across ChatGPT, Gemini, Perplexity, and AI Overviews.

Where Cheers is not the right choice

Use a software platform when your team already has people who will inspect the sources, update pages, correct listings, improve review operations, and report progress. Use Cheers when those jobs need one accountable owner across many locations.

If you only need national brand monitoring, Ahrefs, Semrush, Profound, Peec, or Otterly gives you more self-serve control. If you mainly need a local geo-grid, Local Falcon is the cleaner specialist. If you already run local listings and rank tracking in BrightLocal, its location view may be enough.

What to test before buying

Ask every vendor to run the same buyer prompt for two real locations. Confirm which engine produced the answer, what location context it received, which competitors appeared, which pages were cited, how history is retained, and who is expected to act next.

One blended score is not enough for a multi-location operator. The same brand can appear in one city and disappear in another. The useful record is the prompt, engine, market, answer, competitors, sources, and assigned fix.

For the local buying version of this evaluation, read Best AI Visibility Tools for Local Businesses. For the published price anchors behind each plan named here, read How Much Does AI Visibility Software Cost?. For a baseline on your own brand, use the AI Visibility Grader.

Sources

Dylan Allen-Arnegard is the CEO and Co-Founder of Cheers. I help multi-location service brands get recommended by AI search and Google, with results tracked by location, employee, and competitor.

Written by

Dylan Allen-Arnegard, CEO and Co-Founder of Cheers

Dylan Allen-Arnegård

CEO & Co-Founder, Cheers

Dylan co-founded Cheers after building reputation software for frontline teams. He leads the work that makes multi-location service brands visible to AI.

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Compare Cheers, Ahrefs, Semrush, Profound, Peec, Otterly, Local Falcon, and BrightLocal by engine coverage, location detail, and service model.

Frequently Asked Questions

Ahrefs Brand Radar, Semrush AI Visibility Toolkit, Peec AI, and Otterly publish coverage that includes all three, although plan limits and add-ons differ. Profound offers broader engine coverage above its ChatGPT-only Starter plan. Cheers tracks all three for local service brands as part of a done-for-you program.

Cheers is built around branch, service, prompt, provider, competitor, and cited-source results. Local Falcon provides geo-grid AI scans for supported engines. BrightLocal reports by active location for ChatGPT and Google's AI surfaces. Broad brand monitors can use location settings, but branch operations are not always their main unit.

Most products in this list are software your team operates. They measure mentions, citations, prompts, or competitors, then your team owns the work. Cheers is a done-for-you service that manages the website, reviews, listings, structured data, and local content behind the result.

Cheers is not the right choice for a single one-off brand check, a self-serve team that only wants raw monitoring, an ecommerce catalog, or a corporate PR team tracking national narrative. Ahrefs, Semrush, Profound, Peec, or Otterly will usually fit those jobs better.

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