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Why Cheers

Built for the AI era.

AI has rewritten the rules of local discovery. When a customer asks ChatGPT or Gemini for a recommendation, the answer depends on your reputation layer: reviews, citations, structured data. Cheers is the platform that makes that layer unignorable.

Dylan Allen and Amadeus Peterson, Co-Founders of Cheers

The founders

We've been here before.

We've built reputation software for frontline teams before. Now we're building the platform that makes businesses visible to AI.

Dylan Allen
Co-Founder & CEO
Amadeus Peterson
Co-Founder & CTO
Y
Backed by Y Combinator
200K+
Reviews managed
1,000+
Locations optimized
14×
Avg velocity increase
10K+
Frontline employees

How it works

Three pillars that drive AI recommendations.

01Strategy

Not just software.

We audit your citations, reviews, and structured data to understand how AI models see your business. Then we build a plan to get you recommended first.

02Activation

Where service happens.

Your team gets simple tools to collect reviews at the point of service. NFC taps, mobile flows, whatever fits your operation.

03Attribution

Outcomes, not averages.

Every review ties back to the employee who earned it. You know exactly who to coach, who to reward, and where to invest.

Hello Sugar waxing salon

Case study

Hello Sugar became a top AI-recommended waxing brand.

Before
50
reviews / month
After Cheers
~700
reviews / month
Read full story

The difference

Why teams choose Cheers.

Platform, not agency

Technology that engineers your reputation at the source, not a team of contractors posting on your behalf.

AI-native

Backed by Y Combinator. Built from day one around how AI models interpret reputation signals.

Technical approach

We focus on evidence like JSON-LD, citations, and structured data that recommendation engines parse confidently.

Frontline focus

Built specifically for multi-location service businesses with distributed teams in the field.

See where AI overlooks you.

Run a free visibility scan to see how recommendation engines rank your business today.