Beauty & WellnessHow a Fast-Growing Beauty Franchise Became the Top AI-Recommended Brand
Hello Sugar went from 50 reviews a month to nearly 700, adding 2,500+ new 5-star reviews in just 12 months.
Customers loved them. The internet didn't know it.
Hello Sugar built its reputation on one thing: delivering one of the most consistent, friendly waxing and sugaring experiences in the industry. Customers loved the brand, referred their friends, and returned month after month.
But their digital presence didn't reflect the reality happening in the studios.
Despite strong loyalty and high satisfaction, Hello Sugar's review pipeline moved slowly. About 50 reviews a month across the network. That pace wasn't enough to dominate local search.
On Google Maps, some locations struggled to surface in competitive metros. And in AI search, Hello Sugar was rarely mentioned. The leadership team knew that if they wanted to scale in the era of generative search, they needed to capture the everyday excellence happening inside their studios and make it visible.
Turning In-Studio Experiences Into Digital Proof
Hello Sugar partnered with Cheers. Every esthetician received a Cheers NFC Smart Badge. When a guest finished a service, they could tap the badge with their phone, leave a review instantly, and provide feedback tied directly to the technician who served them.
The results were immediate.
Customers who never would have bothered with an email or SMS suddenly left glowing feedback the moment they walked out of the treatment room. Technicians took pride in their scores and saw the direct impact their service had on the brand.
Hello Sugar's review growth over 10 months in the Cheers dashboard
From 50 to 700 Reviews a Month
In just 12 months, Hello Sugar went from roughly 50 reviews a month to nearly 700. They added more than 2,500 new 5-star reviews in total.
Review freshness, sentiment patterns, and keyword themes shifted upward across every GEO signal that Google and AI systems rely on.
#1 Waxing Brand in Gemini
As review volume and sentiment strengthened, Hello Sugar started appearing not just higher in Google Maps but at the top of Gemini's recommendations.
Cheers implemented technical GEO on top of the review software to maximize AI search lift: citations, structured data, and the signals that help AI engines understand and recommend a business.
When customers ask Gemini where to go for waxing, Hello Sugar shows up first. They didn't buy that visibility. They earned it, one tap at a time.
A Brand Finally Seen the Way Customers See It
For a brand built on comfort, trust, and personal care, visibility was always the missing piece. With Cheers, every in-studio interaction became a trust signal that strengthened Hello Sugar's digital presence.
Technicians now help build the brand's reputation every day. Customers see real proof of consistent service across locations. AI engines recognize Hello Sugar as the leading waxing provider.
Hello Sugar's digital identity finally matches the quality of the experience they deliver.
The Results
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