HVAC ServicesHow Sierra Cooling became the #1 GEO HVAC brand in their market
Sierra Cooling went from nearly invisible in local search to ranking at the top of both Google and AI-powered results.
Great work. No proof.
Sierra Cooling had everything a dependable HVAC company should have. Customers praised their workmanship. Technicians showed up on time, communicated clearly, and solved problems on the first visit.
But online, none of that translated into discoverability.
Competitors with heavier review volume outperformed them in Google Maps. And when people asked AI assistants for HVAC recommendations, Sierra Cooling wasn't mentioned at all.
Traditional SEO still mattered, but AI-driven search was starting to reward brands with verifiable proof: structured data, clean citations, strong review velocity. Sierra Cooling had the quality, but not the signals to match.
Shift 1: The Reviews
When Cheers stepped in, the first transformation happened in the field. Every technician received a Cheers NFC Smart Badge, turning each service visit into an opportunity to capture authentic reviews tied directly to the employee who earned them.
The result was immediate.
Instead of hoping satisfied customers would remember to leave feedback, Sierra created a simple, natural path for customers to respond in real time. Review volume, sentiment, and credibility all shifted dramatically.
These weren't just 5-star ratings. They were keyword-packed, authentic reviews from customers who previously weren't leaving any feedback at all.
Shift 2: Technical GEO
At the same time, Cheers rebuilt Sierra Cooling's digital foundation. Their citations and business information, previously inconsistent across Google, Yelp, BBB, and industry directories, were unified into a clean, trustworthy identity.
That consistency alone began to repair how search engines interpreted Sierra's authority. Layered on top was structured reputation data: the reviews collected through badges were machine-readable, allowing AI systems to understand who Sierra Cooling was, what they were known for, and why customers preferred them.
Sierra Cooling's review growth in the Cheers dashboard
Now AI Recommends Them First
Today, Sierra Cooling is one of the most discoverable service providers in their region. They're not just rising in Google Maps. They're being named by ChatGPT and Gemini as a top HVAC provider when customers ask "Who's the best HVAC company near me?"
Their technicians are doing more than repairing furnaces and air conditioners. They're generating the trust signals that power Sierra's presence across Google and the broader AI search ecosystem.
Sierra Cooling didn't become a better company. They became a better-documented one. And with Cheers, that documentation is working around the clock.
The Results
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