GEO Academy
Learn how local businesses get found and recommended by AI.
Explore the library
Guides, research, and practical answers for your business.
Should Local Businesses Still Use FAQ Schema?
Google stopped showing FAQ rich results in May 2026. Keep FAQ markup only when it accurately describes useful, visible questions and answers.
Should Location Finder Pages Be Indexable?
How multi-location service brands should make location finders, branch directories, and location pages crawlable without creating thin doorway pages.
How to Handle a Rebrand for AI Search
A post-acquisition rebrand workflow that keeps Google, AI search, profiles, citations, and reviews pointing at the right local business.
How to Build City Pages Without Doorway Page Risk
When city, service-area, and market pages deserve their own URL, what proof they need, and how local brands can avoid doorway-page risk.
Do photos help AI search recommend local service businesses?
How service brands should use real job photos, Business Profile media, captions, alt text, and location pages as proof for AI search.
How Local Service Brands Should Track AI Search Traffic
Track impressions in Google's generative AI features, then connect local pages and referral traffic with calls and booked demand.
Turn reviews into AI search content
A review-to-page process for multi-location service brands that want real customer language on the pages AI search can inspect.
How Should Service-Area Businesses Show AI Coverage?
A practical guide for service-area brands that need Google and AI search to understand where each team actually works.
What Is Query Fan-Out in Google AI Mode?
Google AI Mode can issue concurrent related searches across subtopics and sources. See what that means for useful service and location content.
Is Google Business Profile enough for AI visibility?
Why service brands need Google Business Profile discipline, location pages, reviews, citations, and source tracking for AI recommendations.
Can AI Agents Book Appointments From Your Website?
How multi-location service brands should make booking paths, forms, location details, and structured data usable for customers, crawlers, and AI agents.
What Sources Do AI Search Engines Cite?
Compare what ChatGPT, Gemini and AI Mode, Perplexity, and Copilot cite for local queries using each engine's current public documentation.
Put what you learn into practice.
See how your business appears in AI recommendations.