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THE GEO ACADEMY

Guides for multi-location service brands that want to appear more often in ChatGPT, Gemini, and Google AI recommendations.

All articles, page 4

Bar chart showing business websites taking 68.1 percent of AI citations
Comparisons

Best Local SEO Agency Alternatives for Home Services

Updated Sep 2026Dylan Allen-Arnegård9 min read
Bar chart of median monthly reviews by vertical, with home services lowest at 6.0
Comparisons

Best Review Software for Plumbing and HVAC

Updated Sep 2026Dylan Allen-Arnegård3 min read
Card contrasting showing a review on a page with marking it up for star ratings
Reviews

Can Local Businesses Use Reviews on Location Pages?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Stat card showing that business websites supplied 68.1 percent of pooled AI citations
Google Business Profile

Google Business Profile Services for AI Search

Updated Sep 2026Dylan Allen-Arnegård11 min read
Four-step Google Business Profile duplicate resolution flow
Google Business Profile

How to Fix Duplicate Google Business Profiles

Updated Sep 2026Dylan Allen-Arnegård2 min read
Flow diagram of the five places emergency availability is published, from Business Profile hours to the live call path
Playbooks

Where to Publish Emergency Hours for AI Search

Updated Sep 2026Dylan Allen-Arnegård10 min read
Quote plate reproducing Google Search Central's changelog line that the FAQ rich result would no longer appear in Google Search from May 7, 2026
AI Search News

Should Local Businesses Still Use FAQ Schema?

Updated Sep 2026Dylan Allen-Arnegård3 min read
Diagram comparing locator filter and map-state URLs against real indexable branch URLs
Playbooks

Should Location Finder Pages Be Indexable?

Updated Sep 2026Amadeus Peterson12 min read
Quote plate reproducing Google Search Central's site-move guidance to keep redirects for as long as possible, generally at least one year
Playbooks

How to Handle a Rebrand for AI Search

Updated Sep 2026Dylan Allen-Arnegård12 min read
Quote plate reproducing Google's spam policy definition of doorway abuse as pages targeted at regions or cities that funnel users to one page
Playbooks

How to Build City Pages Without Doorway Page Risk

Updated Sep 2026Amadeus Peterson13 min read
Diagram comparing decorative stock imagery against real location proof photos with markup and captions
Playbooks

Do photos help AI search recommend local service businesses?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Bar chart of mean AI citation rate by engine across 119 home-services organizations: Perplexity 34.3%, Google AI 28.7%, Gemini 12.4%
Playbooks

How Local Service Brands Should Track AI Search Traffic

Updated Sep 2026Amadeus Peterson12 min read
Card showing 4,565 reviews collected in 90 days across 73 organizations
Reviews

Turn reviews into AI search content

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of AI appearance rate by prompt shape: price questions 37.9%, best lists with no place name 28.9%, near me or named city 22.8%
Playbooks

How Should Service-Area Businesses Show AI Coverage?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Bar chart of appearance rate by prompt shape: price questions 37.9%, best-or-top lists 28.9%, best near me 22.8%
AI Search News

What Is Query Fan-Out in Google AI Mode?

Updated Sep 2026Dylan Allen-Arnegård4 min read
Bar chart comparing business website and Google surface shares of pooled AI citations
Google Business Profile

Is Google Business Profile enough for AI visibility?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of AI appearance-rate percentiles: median 27.4%, top quartile 37.3%, top decile 47.4%
Research

What Is a Good AI Visibility Score?

Updated Sep 2026Dylan Allen-Arnegård5 min read
Stat card showing 68.1% of 356,019 AI citations pointed at a business website, against 23.0% directories and 3.3% Google
Playbooks

Can AI Agents Book Appointments From Your Website?

Updated Sep 2026Amadeus Peterson10 min read
Bar chart of a Cheers website audit: 371 location pages audited, 371 returning a successful status code, 41 with LocalBusiness structured data detected
Playbooks

What Should Location Pages Include for AI Search?

Updated Sep 2026Dylan Allen-Arnegård4 min read
Comparison card of AI search and retrieval crawlers against model-training crawlers, showing they are two separate decisions
Playbooks

Which AI Crawlers Should Local Businesses Allow?

Updated Sep 2026Amadeus Peterson10 min read
Weekly pooled AI appearance rate for the Cheers home-services panel: 40.4% in the week of July 6, 30.7% in the week of July 27, 27.9% in the week of August 10
Playbooks

How to Audit AI Search Visibility Across Locations

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of AI appearance rate by branch count: 27.5% for organizations with none or one child location, 23.2% for those with two to five
Playbooks

How Franchise Brands Get Recommended by ChatGPT

Updated Sep 2026Dylan Allen-Arnegård11 min read
Bar chart of median AI appearance rate by engine: Google AI surfaces 31.8%, Gemini 25.6%, ChatGPT 21.6%
AI Search News

How Google AI Mode Changes Local Leads

Updated Sep 2026Dylan Allen-Arnegård11 min read
Flow diagram of the five points in Google's AI Search optimization guide that matter for local businesses
Playbooks

How does Google AI choose local businesses to recommend?

Updated Sep 2026Dylan Allen-Arnegård13 min read

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