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THE GEO ACADEMY

Guides for multi-location service brands that want to appear more often in ChatGPT, Gemini, and Google AI recommendations.

All articles, page 3

Comparison figure of a workmanship warranty covering the company labor against a manufacturer warranty covering equipment and parts
Playbooks

Should Home Services Publish Workmanship Warranties?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Diagram comparing undated campaign copy against a dated offer record with a source URL and participating locations
Playbooks

Should Home Services Publish Coupons for Google AI?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Stat card marking the November 3, 2025 end of Google Business Profile Q and A API access
Google Business Profile

What Replaces Business Profile Q&A for Multiple Locations?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Diagram comparing a blanket 0% financing badge with a published financing record of qualifying services and lender conditions
Playbooks

Should Home Services Publish Financing Options?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Stat card showing that business websites supplied 68.1 percent of pooled AI citations
Google Business Profile

Do Google Business Profile posts help AI search?

Updated Sep 2026Dylan Allen-Arnegård7 min read
Diagram separating parent Organization sameAs links from branch LocalBusiness sameAs links
Playbooks

Should Brands Use sameAs Schema for AI Search?

Updated Sep 2026Amadeus Peterson9 min read
Stat figure showing a median AI appearance rate of 27.4 percent across 119 home-services organizations
Playbooks

Why Does AI Recommend My Competitor?

Updated Sep 2026Dylan Allen-Arnegård4 min read
Bar chart of directory share of AI citations by trade, from 30.1 percent for roofing to 19.5 percent for plumbing
Playbooks

How Do I Find Which Websites AI Search Uses?

Updated Sep 2026Amadeus Peterson11 min read
Flow diagram of Google Business Profile closure states from special hours through permanently closed and reopening
Playbooks

How Should Brands Handle Closed Locations?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Card contrasting an inbox-centred review program with one anchored at job close
Comparisons

Podium Alternatives for Home Services: Reviews vs Messaging

Updated Sep 2026Dylan Allen-Arnegård6 min read
Quote plate reproducing Google Business Profile Help on opening dates: a verified profile shows on Google 90 days before the opening date
Playbooks

How Should Franchises Launch New Locations for AI?

Updated Sep 2026Amadeus Peterson12 min read
Flow diagram of three AI search tracking reporting levels: portfolio view, market view, and run view
Comparisons

Tools That Track ChatGPT, Gemini, and Perplexity

Updated Sep 2026Dylan Allen-Arnegård5 min read
Card showing 1,047 of 13,335 reviews traced to an employee card
Comparisons

Review Generation Software With Employee Attribution

Updated Sep 2026Dylan Allen-Arnegård6 min read
Diagram comparing a generic licensed and insured badge with scoped credential proof naming jurisdiction, holder and covered services
Playbooks

Should Home Services Publish License and Insurance Proof?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Stat figure showing a 23.6 percent mean AI appearance rate across 54 tracked plumbing organizations
Playbooks

How Do Plumbing Companies Get Recommended by ChatGPT?

Updated Sep 2026Dylan Allen-Arnegård6 min read
Comparison diagram of Birdeye's broad platform scope against the narrower local service brand job Cheers is built for
Comparisons

Birdeye Alternatives for AI Visibility and Local Reviews

Updated Sep 2026Dylan Allen-Arnegård6 min read
Comparison of a service detail and a valid Google Business Profile category
Google Business Profile

How Should Brands Choose Business Profile Categories?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Stat panel: Sierra Cooling review growth of 183.2% with the public rating held at 4.9, and more than 1,000 Action Furnace reviews traced to an employee card
Comparisons

Best Review Management Software for Home Services Companies

Updated Sep 2026Dylan Allen-Arnegård9 min read
Bar chart of published monthly AI visibility plan prices: Otterly Lite $29, Otterly Standard $189, Otterly Premium $489, Semrush AI Visibility Toolkit $99, Profound Starter $99, Profound Growth $399
Comparisons

How Much Does AI Visibility Software Cost?

Updated Sep 2026Dylan Allen-Arnegård4 min read
Bar chart of AI appearance rate by prompt shape, led by price and cost questions at 37.9 percent
Playbooks

Should home service brands publish prices for AI search?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Comparison diagram of monitoring platforms against done-for-you services for local AI visibility
Comparisons

Best AI Visibility Tools for Local Businesses

Updated Sep 2026Dylan Allen-Arnegård5 min read
Stat figure showing a 24.2 percent mean AI appearance rate across 52 tracked HVAC organizations
Playbooks

How Do HVAC Companies Get Recommended by ChatGPT?

Updated Sep 2026Dylan Allen-Arnegård6 min read
Diagram comparing narrow campaign tracking numbers against one canonical public phone route per location
Playbooks

Should Home Services Use Call Tracking for AI Search?

Updated Sep 2026Amadeus Peterson11 min read
Bar chart of citation rates by engine, Perplexity highest at 34.3 percent
Comparisons

Best Local SEO Software for Multi-Location Brands

Updated Sep 2026Dylan Allen-Arnegård7 min read

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