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53 articles

Playbooks

Step-by-step guides for the work itself: location pages, schema, service coverage, crawler access, tracking, and market audits. Read this hub when one market or service line has to be fixed and someone needs to own the steps.

Bar chart showing ChatGPT cited a roofing company's own website in 17.8 percent of roofing answers, against 53.7 percent for plumbing and 44.0 percent for HVAC
Playbooks

How Do Roofing Companies Get Recommended by ChatGPT?

Published Sep 2026Dylan Allen-Arnegård10 min read
Bar chart showing 60.1 percent of pest control answers named a national franchise brand, against 9.3 percent for HVAC and 0.9 percent for roofing
Playbooks

How Do Pest Control Companies Get Recommended by ChatGPT?

Published Sep 2026Dylan Allen-Arnegård9 min read
Slope chart comparing ChatGPT and Google AI Mode on garage door repair: company websites cited in 13.3 percent of ChatGPT answers against 90.0 percent on Google AI Mode
Playbooks

How Do Garage Door Companies Get Recommended by ChatGPT?

Published Sep 2026Dylan Allen-Arnegård8 min read
Stat card showing 40.8 percent of Google AI Mode electrical answers named an electrician with fewer than 20 reviews
Playbooks

How Do Electricians Get Recommended by ChatGPT?

Published Sep 2026Dylan Allen-Arnegård8 min read
Stat figure: 61% of ChatGPT's answers on water damage restoration cited the BBB, against 14.5% across all 32 home-services questions
Playbooks

How Do Restoration Companies Get Recommended by ChatGPT?

Updated Sep 2026Amadeus Peterson10 min read
Quote card of the Schema.org definition of sameAs: URL of a reference web page that unambiguously indicates the item's identity
Playbooks

sameAs Schema: JSON-LD Examples for Local Businesses

Updated Sep 2026Amadeus Peterson7 min read
Bar chart of plumbing answers showing a plumber under 4 stars: ChatGPT 37.6%, Gemini 5.7%, Google AI Mode 2.6%
Playbooks

How Do Plumbing Companies Get Recommended by ChatGPT?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Slope chart of ChatGPT answers: 24/7 service mentioned in 98.8% of emergency answers and 6.5% of HVAC replacement answers; warranty in 3.6% and 93.5%
Playbooks

How Do HVAC Companies Get Recommended by ChatGPT?

Updated Sep 2026Dylan Allen-Arnegård11 min read
Bar chart of AI citations to contractor websites by page type: service, location and service-plus-city pages 48%, homepages 43.1%, blog posts 1.5%
Playbooks

What Should Location Pages Include for AI Search? 2026 Data

Updated Sep 2026Dylan Allen-Arnegård9 min read
Bar chart of AI answers including a national franchise brand: water damage 69.4%, HVAC 9.3%, roofing 0.9%
Playbooks

How Do Franchise Brands Get Recommended by ChatGPT?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Bar chart of Google AI Mode answers with rated business cards that named at least one business with fewer than 20 reviews (23.5%), under 4.5 stars (14.6%) and under 4.0 stars (3.7%)
Playbooks

AI Search for Local Businesses: What Google AI Mode Shows

Updated Sep 2026Dylan Allen-Arnegård11 min read
Comparison figure of a service page that contains a video against a dedicated video watch page, with the verification step for each
Playbooks

Video SEO for Home Services: Google's Requirements

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of the share of ChatGPT home-services answers citing each source: Expertise.com 32.1%, Angi or HomeAdvisor 29.4%, BBB 14.5%, Yelp 0.6%
Playbooks

How to Get ChatGPT (and Other AI) to Recommend Your Business

Updated Sep 2026Dylan Allen-Arnegård9 min read
Bar chart of mean company appearance rate by AI engine for 13 home-services companies: Google AI Mode 32.8%, ChatGPT 27.3%, Gemini 23.7%
Playbooks

How Do I Get My Business Recommended by Gemini?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Flow diagram of a four-gate 30-day Bing Places rollout: approve inventory, import pilot, public readback, batch rollout
Playbooks

Bing Places for Multiple Locations: A 2026 Rollout Guide

Updated Sep 2026Amadeus Peterson9 min read
Bar chart of directory citation share by metro, from 12.3 percent in Toronto to 34.6 percent in Oakland
Playbooks

Why Do AI Search Results Change by Location?

Updated Sep 2026Amadeus Peterson10 min read
Bar chart of citation source classes on plumbing prompts, led by contractor websites at 75.2 percent
Playbooks

Google's AI Search Playbook for Plumbing Companies

Updated Sep 2026Joseph Duerden12 min read
Comparison figure of one sitewide LocalBusiness block against one LocalBusiness entity per branch page
Playbooks

LocalBusiness Schema for Multiple Locations: A Rollout Guide

Updated Sep 2026Amadeus Peterson9 min read
Bar chart of directory and review-platform citation share by AI engine, with ChatGPT highest at 44.7 percent
Playbooks

How Do I Fix Wrong Business Information in ChatGPT?

Updated Sep 2026Amadeus Peterson9 min read
Comparison figure of LocalBusiness schema identifying a branch against Service schema describing an offering
Playbooks

Should Local Businesses Use Service Schema?

Updated Sep 2026Amadeus Peterson8 min read
Comparison figure of subfolder location pages as the default against subdomains as an earned exception
Playbooks

Should Location Pages Use Subfolders or Subdomains?

Updated Sep 2026Amadeus Peterson10 min read
Comparison figure of a thin residential and commercial page split against a split backed by different crews, licences, and proof
Playbooks

How Should Brands Separate Residential and Commercial Work?

Updated Sep 2026Dylan Allen-Arnegård11 min read
Comparison figure of a team section on a branch page against an individual technician bio page
Playbooks

When Do Technician Bios Help in AI Search?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Flow diagram of five gates a Spanish-language service page must clear: demand, support, local fit, source value, alternates
Playbooks

When should service brands publish Spanish-language pages?

Updated Sep 2026Amadeus Peterson10 min read

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