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49 articles

Playbooks

Step-by-step guides for the work itself: location pages, schema, service coverage, crawler access, tracking, and market audits. Read this hub when one market or service line has to be fixed and someone needs to own the steps.

Comparison figure of a service page that contains a video against a dedicated video watch page, with the verification step for each
Playbooks

Video SEO for Home Services: Google's Requirements

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of mean per-organization appearance rate by AI engine for 119 home-services organizations
Playbooks

How Do I Get My Business Recommended by Gemini?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of directory citation share by metro, from 12.3 percent in Toronto to 34.6 percent in Oakland
Playbooks

Why Do AI Search Results Change by Location?

Updated Sep 2026Amadeus Peterson9 min read
Bar chart of citation source classes on plumbing prompts, led by contractor websites at 75.2 percent
Playbooks

Google's AI Search Playbook for Plumbing Companies

Updated Sep 2026Joseph Duerden12 min read
Bar chart of directory and review-platform citation share by AI engine, with ChatGPT highest at 44.7 percent
Playbooks

How Do I Fix Wrong Business Information in ChatGPT?

Updated Sep 2026Amadeus Peterson9 min read
Flow diagram of a four-gate 30-day Bing Places rollout: approve inventory, import pilot, public readback, batch rollout
Playbooks

Bing Places for Multiple Locations: A 2026 Rollout Guide

Updated Sep 2026Amadeus Peterson9 min read
Comparison figure of a cloned generic restoration city page against a loss-type market page with named coverage and credentials
Playbooks

How Do Restoration Companies Get Recommended by ChatGPT?

Updated Sep 2026Amadeus Peterson9 min read
Comparison figure of one sitewide LocalBusiness block against one LocalBusiness entity per branch page
Playbooks

LocalBusiness Schema for Multiple Locations: A Rollout Guide

Updated Sep 2026Amadeus Peterson9 min read
Flow diagram of five gates a Spanish-language service page must clear: demand, support, local fit, source value, alternates
Playbooks

When should service brands publish Spanish-language pages?

Updated Sep 2026Amadeus Peterson10 min read
Comparison figure of LocalBusiness schema identifying a branch against Service schema describing an offering
Playbooks

Should Local Businesses Use Service Schema?

Updated Sep 2026Amadeus Peterson9 min read
Comparison figure of subfolder location pages as the default against subdomains as an earned exception
Playbooks

Should Location Pages Use Subfolders or Subdomains?

Updated Sep 2026Amadeus Peterson11 min read
Bar chart of pooled appearance rate by prompt shape, led by price and cost questions at 37.9 percent
Playbooks

Where Should Home Services Publish Payment Methods?

Updated Sep 2026Dylan Allen-Arnegård8 min read
Comparison figure of a thin residential and commercial page split against a split backed by different crews, licences, and proof
Playbooks

How Should Brands Separate Residential and Commercial Work?

Updated Sep 2026Dylan Allen-Arnegård11 min read
Comparison figure of a team section on a branch page against an individual technician bio page
Playbooks

When Do Technician Bios Help in AI Search?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Bar chart of directory and review-platform citation share by trade, from 19.5 percent in plumbing to 30.1 percent in roofing
Playbooks

Which equipment brands should each service location publish?

Updated Sep 2026Amadeus Peterson9 min read
Comparison figure of emergency hours against response time, with the fields and owners for each
Playbooks

What Response Times Should Each Location Publish?

Updated Sep 2026Dylan Allen-Arnegård11 min read
Comparison figure of a workmanship warranty covering the company labor against a manufacturer warranty covering equipment and parts
Playbooks

Should Home Services Publish Workmanship Warranties?

Updated Sep 2026Dylan Allen-Arnegård9 min read
Stat figure showing a median AI appearance rate of 27.4 percent across 119 home-services organizations
Playbooks

Why Does AI Recommend My Competitor?

Updated Sep 2026Dylan Allen-Arnegård4 min read
Diagram comparing undated campaign copy against a dated offer record with a source URL and participating locations
Playbooks

Should Home Services Publish Coupons for Google AI?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Diagram comparing a blanket 0% financing badge with a published financing record of qualifying services and lender conditions
Playbooks

Should Home Services Publish Financing Options?

Updated Sep 2026Dylan Allen-Arnegård10 min read
Bar chart of directory share of AI citations by trade, from 30.1 percent for roofing to 19.5 percent for plumbing
Playbooks

How Do I Find Which Websites AI Search Uses?

Updated Sep 2026Amadeus Peterson11 min read
Diagram separating parent Organization sameAs links from branch LocalBusiness sameAs links
Playbooks

Should Brands Use sameAs Schema for AI Search?

Updated Sep 2026Amadeus Peterson9 min read
Flow diagram of Google Business Profile closure states from special hours through permanently closed and reopening
Playbooks

How Should Brands Handle Closed Locations?

Updated Sep 2026Dylan Allen-Arnegård12 min read
Quote plate reproducing Google Business Profile Help on opening dates: a verified profile shows on Google 90 days before the opening date
Playbooks

How Should Franchises Launch New Locations for AI?

Updated Sep 2026Amadeus Peterson12 min read

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