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THE GEO ACADEMY

Guides for multi-location service brands that want to appear more often in ChatGPT, Gemini, and Google AI recommendations.

All articles, page 5

Bar chart of contractor-website citation share by AI engine: Gemini 80.7%, Perplexity 72.3%, ChatGPT 48.8%

What Sources Do AI Search Engines Cite?

Updated Sep 2026Dylan Allen-Arnegård6 min read

Bar chart of BrightLocal 2026 findings: 45% used AI for a local recommendation, 64% among ages 30 to 44, 63% of active AI users trust the recommendation, 88% fact-check it

How Consumers Use AI to Find Local Businesses in 2026

Updated Sep 2026Dylan Allen-Arnegård7 min read

Bar chart of recommendation coverage: Google 3-pack 35.9%, Gemini 11%, ChatGPT 1.2%

Why Only 1.2% Appeared in ChatGPT Recommendations

Updated Sep 2026Dylan Allen-Arnegård8 min read

Bar chart of the most cited platform domains in local AI answers: google.com 11,729 citations, expertise.com 8,676, bbb.org 7,847

How to Fix Conflicting Records Across 50 Locations

Updated Sep 2026Amadeus Peterson9 min read

Stat card showing a 13-point swing in panel AI appearance rate over six weeks

How AI Is Changing Local Search

Updated Sep 2026Dylan Allen-Arnegård5 min read

Card contrasting coaching uses of review attribution with pay decisions it must not drive

Coaching and Compensation: Attribution for Teams

Updated Sep 2026Dylan Allen-Arnegård6 min read

Card stating that Google removed 292 million policy-violating reviews in 2025

Compliant Review Collection Playbook

Updated Sep 2026Dylan Allen-Arnegård6 min read

Bar chart of the directory share of local AI citations by trade: roofing 30.1%, HVAC 21.9%, plumbing 19.5%

Citation Cleanup for Local and AI Search

Updated Sep 2026Amadeus Peterson5 min read

Bar chart of ChatGPT home-services citation sources: your website 48.8%, directories 44.7%, everything else 6.5%

What Sources Does ChatGPT Use to Give Recommendations?

Updated Sep 2026Dylan Allen-Arnegård6 min read

Quote plate reproducing Google's structured data guideline that markup must be a true representation of the page content

What Is Schema Markup? A Non-Technical Guide

Updated Sep 2026Amadeus Peterson5 min read

Bar chart of new reviews per month across 73 home-services organizations: 46.7 at the top decile, 6.0 median, 2.3 at the bottom quartile

How Do I Get AI to Recommend My Business?

Updated Sep 2026Dylan Allen-Arnegård7 min read

Comparison card of what an llms.txt file is, an optional Markdown source map, against what it is not, including that Google Search does not use it

What Is LLMs.txt, and Should Your Business Use One?

Updated Sep 2026Amadeus Peterson4 min read

Stat card showing 11 percent of 371 audited location pages published LocalBusiness structured data while all 371 returned a successful status code

What Is JSON-LD? The Technical Foundation of GEO

Updated Sep 2026Amadeus Peterson4 min read

Stat card showing 68.1% of home-services AI citations point at a business website

Does SEO Still Work in the Age of AI Search?

Updated Sep 2026Dylan Allen-Arnegård4 min read

Bar chart comparing 6.0 reviews a month at the median against 46.7 at the 90th percentile

Review Collection at Point of Service: A 90-Day Playbook

Updated Sep 2026Dylan Allen-Arnegård9 min read

Card showing that 89 percent of consumers expect business owners to respond to reviews

How to Respond to Negative Reviews Professionally

Updated Sep 2026Dylan Allen-Arnegård6 min read

Bar chart comparing monthly review volume at the 25th percentile, median, and 90th percentile of the Cheers home-services panel

How Reviews Support AI Visibility for Local Businesses

Updated Sep 2026Dylan Allen-Arnegård7 min read

Bar chart of AI appearance rate across 119 home-services organizations: 47.4% at the top decile, 27.4% median, 15.1% at the bottom quartile

What is Generative Engine Optimization (GEO)?

Updated Sep 2026Dylan Allen-Arnegård6 min read

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