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How Much Does AI Visibility Software Cost?

Current public prices for Otterly, Local Falcon, BrightLocal, Ahrefs, Semrush, Profound, and Peec, plus how Cheers prices done-for-you work.

Dylan Allen-Arnegard, CEO and Co-Founder of Cheers
Dylan Allen-Arnegård

CEO & Co-Founder, Cheers

4 min readPublished Updated

Last verified .

AI visibility software starts at $24.99 per month for Local Falcon, $29 per month for Otterly, $29 per month billed annually for BrightLocal Track, and $99 per month for Semrush or Profound. Ahrefs Brand Radar starts at $199 per month for one AI index. Peec publishes plan limits, but its reviewed pricing page did not expose a dollar amount.

Those prices were checked on each vendor's official page on September 2, 2026. They are not equivalent plans.

Last verified: September 2, 2026.

Public price anchors

Local Falcon: Starter is $24.99 per month for 7,500 credits. AI visibility tracking is listed in the plan matrix. Credits are spent on geo-grid data points.

Otterly: Lite is $29 per month for 15 prompts. Standard is $189 per month for 100 prompts. Premium is $489 per month for 400 prompts. The plan page lists "Tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot" in the base plans, with "Claude, Google AI-Mode, Gemini as extra Add-ons."

BrightLocal: Track is $29 per month when billed annually for one location. Local AI Visibility is included for active locations on Track, Manage, and Grow plans.

Semrush: AI Visibility costs $99 per month per domain when billed annually. The base plan includes 25 custom prompts and mentions from ChatGPT, Google AI, Gemini, and Perplexity.

Profound: Starter is $99 per month billed yearly for ChatGPT and 50 prompts. Growth is $399 per month billed yearly for three answer engines and 100 prompts. Enterprise is custom.

Ahrefs Brand Radar: the help page prices it as "Single platform: $199/month per index" and "All platforms: $699/month (includes 2,500 custom prompt checks/month)." Ahrefs also publishes separate custom-prompt tiers between $50 and $250 a month.

Peec AI: the public page lists Starter, Pro, Advanced, and Enterprise limits, plus a model list and a 15 percent annual discount. It did not expose a dollar amount in the reviewed page, so I am not repeating a price from a secondary source.

Price anchors

Published AI visibility pricing, September 2026

Each vendor bills a different unit. Compare the prompt, engine, domain, credit, or active location before comparing the dollar amount.

PlatformPublished price
Local Falcon$24.99/month Starter
Otterly$29/month Lite
BrightLocal$29/month Track, billed annually, one location
Semrush$99/month per domain, billed annually
Profound$99/month Starter, billed yearly
Ahrefs Brand Radar$199/month one index; $699/month all indexes
Peec AIPrice not publicly verifiable
CheersCustom per location and scope
Local Falcon

Published price: $24.99/month Starter

Best for: Location-based geo-grid scans

Strengths

  • AI visibility is in the plan matrix

Tradeoffs

  • Usage depends on scan credits
Otterly

Published price: $29/month Lite

Best for: Entry prompt monitoring

Strengths

  • 15 prompts on Lite

Tradeoffs

  • Gemini and AI Mode are add-ons
BrightLocal

Published price: $29/month Track, billed annually, one location

Best for: AI visibility inside local SEO reporting

Strengths

  • Included for active locations

Tradeoffs

  • Annual billing shown for this anchor
Semrush

Published price: $99/month per domain, billed annually

Best for: AI visibility in an SEO suite

Strengths

  • 25 custom prompts and one domain

Tradeoffs

  • Sold per domain
Profound

Published price: $99/month Starter, billed yearly

Best for: Brand and citation monitoring

Strengths

  • 50 prompts on Starter

Tradeoffs

  • Starter tracks ChatGPT only
Ahrefs Brand Radar

Published price: $199/month one index; $699/month all indexes

Best for: Broad AI and web visibility

Strengths

  • Single-index and all-index options

Tradeoffs

  • Custom prompt checks have separate limits
Peec AI

Published price: Price not publicly verifiable

Best for: Prompt and model analytics

Strengths

  • Public limits by prompts, models, and projects

Tradeoffs

  • No dollar amount exposed on reviewed page
Cheers

Published price: Custom per location and scope

Best for: Done-for-you multi-location service-brand visibility

Strengths

  • Measurement and execution in one program

Tradeoffs

  • No public self-serve plan

Read the unit before the price

  • Small software-only monitor: Local Falcon, Otterly, or BrightLocal
  • SEO or brand team with internal execution: Semrush, Profound, Ahrefs, or Peec
  • Multi-location measurement plus execution: Custom done-for-you scope such as Cheers

Prices and plan details come from official vendor pages reviewed September 2, 2026. Confirm current limits before buying. Cheers builds the highlighted service, so verify its fit and proposal directly.

Add-on pricing is where a cheap plan gets expensive, and the reason is measurable. In the Cheers production panel covering the 28 days ending September 2, 2026, across 119 home-services organizations, the mean per-organization citation rate was 34.3% on Perplexity and 28.7% on Google AI surfaces but only 13.4% on ChatGPT and 12.4% on Gemini. Buying a single-engine plan means measuring one of four very different pictures. Aggregate only, no organization named; see the panel methodology and AI visibility statistics.

The table keeps the published unit beside the price. A prompt, a domain, a model, a geo-grid credit, and an active location are different units. Price comparisons that ignore the unit are useless.

Current product scope

The workload behind AI visibility monitoring

Rounded live volume · July 2026

75+
tracked prompts
4
AI engines
35K+
provider checks

Provider coverage

The current Cheers view separates each engine, then stores the answer and its visible evidence.

ChatGPT
AppearanceCitationsCompetitors
Gemini
AppearanceCitationsCompetitors
Google AI Overview
AppearanceCitationsCompetitors
Perplexity
AppearanceCitationsCompetitors

What changes the budget

Buyers should compare the unit of work, not just the plan name.

  1. 01

    Prompt set

    Services, markets, and buyer questions

  2. 02

    Engine coverage

    Each provider creates a separate check

  3. 03

    Run cadence

    More frequent runs create more history

  4. 04

    Operating layer

    Monitoring only or managed execution

Rounded volume from a live Cheers monitoring scope. Performance rates, brand names, prompts, source URLs, and competitor identities are not shown.

How Cheers is priced

Cheers has no public list price. We price per location based on the operating scope. Cheers is a done-for-you service that manages the website, reviews, listings, structured data, local content, and AI visibility program for multi-location service businesses.

That means the fair comparison extends beyond the monitoring subscription. Include the internal or agency labor required to inspect citations, assign work, update the source, coordinate branches, and verify the result after the change.

Cheers is not the right choice when a team only wants raw monitoring software or a one-time brand check. The self-serve tools above cost less because the buyer owns the response to the report.

Use the demo action below if you need a per-location scope for a managed program. For software-only fit, use the platform comparison and the local buyer shortlist. The managed alternative is the AI visibility platform service line.

Next step

Is AI recommending your business?

Find out how visible you are across ChatGPT, Gemini, Perplexity, and AI Overviews.

Sources

  • Local Falcon pricing. Official credit and monthly plan prices checked September 2, 2026.
  • Otterly pricing. Official prompt, engine, add-on, and monthly plan prices checked September 2, 2026.
  • BrightLocal pricing and Local AI Visibility access. Official active-location and plan prices checked September 2, 2026.
  • Semrush AI Visibility pricing. Official domain, prompt, engine, and price details checked September 2, 2026.
  • Profound pricing. Official engine, prompt, and plan prices checked September 2, 2026.
  • Ahrefs Brand Radar. Official index and prompt-check prices checked September 2, 2026. Platform list covers AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Grok, and Claude.
  • Peec AI pricing. Official plan limits and model coverage checked September 2, 2026; no dollar amount was exposed in the reviewed page.
  • AI visibility statistics and methodology. Cheers Research, September 2, 2026. Per-engine citation rates across 119 home-services organizations, 28 days ending September 2, 2026.

Dylan Allen-Arnegard is the CEO and Co-Founder of Cheers. I help multi-location service brands get recommended by AI search and Google, with results tracked by location, employee, and competitor.

Written by

Dylan Allen-Arnegard, CEO and Co-Founder of Cheers

Dylan Allen-Arnegård

CEO & Co-Founder, Cheers

Dylan co-founded Cheers after building reputation software for frontline teams. He leads the work that makes multi-location service brands visible to AI.

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Current public prices for Otterly, Local Falcon, BrightLocal, Ahrefs, Semrush, Profound, and Peec, plus how Cheers prices done-for-you work.

Frequently Asked Questions

Public entry prices checked September 2, 2026 range from $24.99 per month for Local Falcon and $29 per month for Otterly or BrightLocal Track to $99 per month for Semrush or Profound. The plans measure different units, so compare prompts, engines, locations, and cadence before comparing price.

Cheers uses custom per-location pricing because it is a done-for-you service, not a self-serve monitor. Scope includes the locations and the work Cheers manages across the website, reviews, listings, structured data, local content, and AI visibility reporting.

Local Falcon lists a $24.99 monthly Starter package and Otterly lists a $29 monthly Lite plan. BrightLocal lists its Track plan at $29 per month when billed annually for one location. Each includes a different amount and type of tracking.

Peec's public pricing page showed plan limits but did not expose a dollar amount in the reviewed page, so its price is listed as not publicly verifiable here. Cheers and many enterprise programs use custom proposals.

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