AI visibility software pricing is hard to compare because vendors are not always selling the same thing.
One tool may monitor brand mentions in AI answers. Another may track prompts across ChatGPT, Gemini, Perplexity, Claude, and Google AI surfaces. Another may store citations, competitors, provider differences, and history. A local visibility platform may also help fix the reviews, profiles, pages, and cited sources that explain why the business is missing.
That is why the better question is not "what is the cheapest AI visibility software?" It is "what work does the price include?"
The Cheers AI visibility platform is built for local service brands that need measurement and improvement by location, market, source, and service line.
The main cost drivers
AI visibility software usually gets more expensive as the measurement system gets broader.
The biggest drivers are prompt volume, AI provider coverage, number of locations, number of competitors, refresh frequency, citation capture, historical storage, reporting depth, integrations, and services. For local businesses, location count is especially important because one brand prompt is not enough.
A single-location med spa may start with a smaller prompt set: brand, category, treatment, competitor, and local recommendation prompts. A 75-location HVAC group may need prompts by market, service line, urgency, competitor, provider, and acquired brand name.
That extra scope is not waste. It is the difference between a screenshot and an operating system.
Public price anchors
Published pricing changes quickly, and many enterprise vendors quote custom plans. Still, public pages give useful anchors.
As of June 2026, Semrush lists its AI Visibility Toolkit at $99 per month. Otterly lists a Lite plan starting at $29 per month and higher tiers tied to prompt volume. Peec says pricing is based on tracked prompts and models analyzed. Profound describes flexible plans for teams from startups to enterprise brands, with plan scope depending on visibility, insights, and control needs.
Those anchors are not apples-to-apples quotes. A 25-prompt domain checker, a 100-prompt brand monitor, a multi-provider citation platform, and a 100-location done-for-you local visibility program are different buys. The useful takeaway is this: software-only monitoring can start below enterprise pricing, but multi-location service-brand programs become custom when locations, competitors, providers, refresh cadence, and execution support are part of the scope.
Price anchors
Published AI visibility pricing, June 2026
Public anchors only. Most multi-location programs price custom once locations, competitors, and execution enter scope.
| Platform | Published price |
|---|---|
| Otterly | From $29 per month |
| Semrush | $99 per month per domain |
| Peec | Prompt and model based |
| Profound | Custom plans |
| CheersThat's us | Custom, scoped by locations and execution support |
Best for: Entry-level AI search monitoring
Strengths
- Lite plan starts low with prompt-based tiers
Tradeoffs
- Prompt budgets get tight across many markets
Best for: AI visibility inside an existing SEO suite
Strengths
- AI Visibility Toolkit at a flat published price
Tradeoffs
- Priced per domain, which compounds for multi-site brands
Best for: Prompt and model analytics for marketing teams
Strengths
- Pricing scales with tracked prompts and models
Tradeoffs
- Total cost depends heavily on prompt scope
Best for: Enterprise AI answer monitoring
Strengths
- Flexible plans from startup to enterprise
Tradeoffs
- No public list price to anchor against
Best for: Local service brands that want measurement plus managed execution
Strengths
- Scope includes tracking plus management of the website, reviews, listings, structured data, and local content
Tradeoffs
- Custom-scoped, so it asks for a real conversation before a number
How to read the anchors
- Monitoring one brand with a small prompt set: Entry tools from $29 to $99 per month
- Multi-location tracking with competitors and refresh cadence: Custom platform pricing
- Measurement plus the weekly fixes behind the score: Scoped programs like Cheers
Capability reads reflect each vendor's official public positioning as of June 2026, using the sources linked in this article. Pricing appears only where the vendor publishes it. Cheers builds the highlighted platform, so treat this as a vendor-authored map and pressure-test it in your own demos.
Monitoring is cheaper than improvement
Pure monitoring should cost less than a platform that helps improve outcomes. Measurement is still valuable. It tells the team whether the business appears, which competitors appear, which providers differ, and which sources are cited.
But measurement alone does not fix weak reviews, thin location pages, stale Google profiles, duplicate listings, conflicting citations, or missing service proof. Someone has to turn the report into work.
For local service brands, that labor is often the hidden cost. If the vendor only reports gaps, your internal team still needs profile owners, content owners, listings owners, review program owners, and managers who can keep the field workflow alive.
Best Platforms for Tracking ChatGPT, Gemini, and Perplexity Visibility covers the tracking layer. Local SEO Agency Alternative for Multi-Location Home Services covers the done-for-you operating model.
What local businesses should ask
Before comparing price, define the unit of work.
- How many prompts are included?
- Which providers are included?
- Are locations priced separately?
- Are competitors included?
- How often do prompts refresh?
- Are cited sources stored as URLs?
- Does the system show provider differences?
- Does the vendor help improve reviews, profiles, pages, citations, and proof?
Those questions keep a buyer from comparing a brand-monitoring tool against a local visibility program as if they were the same product.
How to scope a first budget
Start with the smallest prompt set that can still support a decision.
For a single-location business, test branded, category, service, competitor, and high-intent recommendation prompts across the providers that matter. For a multi-location service brand, pick the revenue-critical markets first. Add service lines, competitors, and refresh cadence only when the results will change what the team does next.
If the team cannot act on a weekly report, do not buy a weekly report. If a market is strategically important, acquired, seasonal, or underperforming, measure it more often. If a market is stable and well-supported, monthly may be enough.
The right budget is the one that creates a usable cadence: measure, inspect the source, assign the owner, fix the artifact, and retest.
When to pay for done-for-you help
Pay for done-for-you help when the constraint is execution, not awareness.
If your team already has strong owners for reviews, listings, profile hygiene, local pages, structured data, and AI visibility reporting, software may be enough. If those owners do not exist, a cheaper dashboard can become expensive because the work never happens.
That is common in PE-backed home services, franchise systems, and service rollups. The company has a growth goal, but the local visibility work is split across marketing, operations, branch managers, agencies, and software tools.
In that case, the better vendor may cost more on paper and less in reality because the system includes execution.
To get a number instead of a range, book a Cheers demo and bring the locations you want to measure first. Pricing gets scoped around real prompt volume, provider coverage, markets, competitors, and execution support.
Sources
- Semrush AI Visibility Toolkit pricing. Official Semrush source used for the $99 per month public price anchor.
- Otterly pricing. Official Otterly source used for public plan and prompt-volume context.
- Peec pricing. Official Peec source used for prompt and model-based pricing context.
- Profound pricing. Official Profound source used for flexible-plan category context.
- Google Search Central: AI features and your website. Supports the Search foundation behind AI visibility work.
- What Is a Good AI Visibility Score for a Local Business?. Cheers benchmark and scoring interpretation used for local visibility context.
Dylan Allen-Arnegård is the CEO & Co-Founder of Cheers, the done-for-you platform that manages the website, reviews, listings, structured data, and local content that get service businesses recommended across Google, Maps, ChatGPT, and Perplexity.