AI visibility software costs $24.99 to $295 a month for the cheapest paid plan, based on the vendor pricing pages we read on September 23, 2026, from Local Falcon's Starter credits to AthenaHQ's Starter plan. A 25-location service brand pays $156 to $499 a month at list price for a plan that covers its whole footprint, and four of the 20 vendors we checked (Profound, Yext, SOCi and Birdeye) publish no price for brands at all.
Last verified: September 23, 2026.
Prices in this category move quickly. Between our September 2 check and this one, Profound removed its $99 and $399 brand plans, BrightLocal's cheapest annual rate went from $29 to $31 a month, and LocalClarity's Professional tier dropped from $20 to $16 per location. Every price below carries the date we read it, and each vendor's own pricing page is in the sources. Cheers wrote this and sells a managed AI visibility program. Cheers isn't in the table because it published its plans after this check: Visibility at $750 a month and Managed starting at $3,000 a month, priced to your scope.
Price reference, September 23, 2026
20 tools, four ways to charge
16 of 20
Publish a price
Vendor pricing pages, read September 23, 2026. Full URLs in this article's Sources section. Written by Cheers, which sells a managed program in this category.
| Tool and plan | Published entry price | Priced on | What the entry plan covers |
|---|---|---|---|
| AI answer trackers | |||
| Otterly.AI, Lite | $29/mo ($25/mo billed annually) | 15 prompts | ChatGPT, AI Overviews, Perplexity, Copilot. Gemini and AI Mode are $9/mo add-ons each. |
| HubSpot AEO, AEO | $50/mo (Free one-time AI Search Grader) | 25 prompts per brand | ChatGPT, Gemini, Perplexity. |
| Peec AI, Starter | $95/mo ($80/mo billed annually) | 50 prompts, 1 project | Three models of your choice, unlimited users. |
| DemandSphere (formerly GinzaMetrics), Starter | $79/mo (Billed annually; $95 monthly) | 100 prompts or 1,000 keywords | ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews. |
| Semrush, AI Visibility Toolkit | $99/mo | 1 domain, 25 prompts | ChatGPT, Google AI, Gemini, Perplexity. |
| Ahrefs, Brand Radar, one platform | $199/mo ($699/mo for all platforms) | Per AI index | All-platform tier includes 2,500 custom prompt checks a month. |
| Scrunch, Core | $250/mo (Billing basis not stated) | 125 prompts, 5 users | ChatGPT, Perplexity, AI Overviews, Copilot. |
| AthenaHQ, Starter | $295/mo ($245/mo billed annually) | 3,600 credits, 1 credit = 1 AI response | 11 models. A free Essential tier exists. |
| Profound, Brands: Enterprise | Not published (Free 7-day trial) | Custom | Trial runs 50 prompts on ChatGPT, Gemini, AI Overviews. Agency plan is $99/mo plus add-ons. |
| Local search suites that track AI answers | |||
| Local Falcon, Starter | $24.99/mo | 7,500 credits, 1 credit = 1 map pin | AI scans on AI Overviews, AI Mode, Gemini, ChatGPT, Grok draw on the same credits. |
| BrightLocal, Track, 1 location | $31/mo (Billed annually; $41 monthly) | Per location band | Local AI Visibility included: ChatGPT, AI Overviews, AI Mode, up to 20 prompts a location. |
| Synup, Solo, 1 location | $49/mo (Pro: $499/mo for up to 25) | Per location band | AEO scoring on ChatGPT, Gemini, Perplexity, plus listings and reviews. |
| Uberall, GEO Studio Starter | $109 (1,000 credits monthly) | 50 prompts, 3 engines | GEO Scale is $449 for 150 prompts, 5 engines, location-level tracking. |
| LocalClarity, Professional | $16/location ($12 billed yearly) | Per location per month | Listings and 50+ review sources. No AI answer tracking found on its product pages. |
| Yext, Scout | Not published | Sales quote | Google Search, Maps, AI Overviews, ChatGPT, Gemini, Claude, Perplexity. |
| SOCi, Genius Local Search Agent | Not published | Demo | Location-by-location visibility across search, maps, and AI-driven discovery. |
| Reputation platform with AI search | |||
| Birdeye, AI Search | Not published | Location count, then a pricing form | ChatGPT, Claude, Perplexity, Gemini, AI Overviews, AI Mode, Grok. |
| Managed services with a published rate | |||
| BrightLocal, Managed SEO Service | $1,299/mo | Service | BrightLocal's local SEO team runs the work. |
| WebFX, AI SEO | From $3,000/mo (6-month commitment) | Service | Local SEO starts at $575/mo. |
| Hook Agency, AEO | $4,000/mo ($2,000 added to SEO) | Service | Local SEO starts at $2,800/mo. |
What AI answer trackers charge
Otterly.AI's Lite plan is $29 a month for 15 prompts, or $25 billed annually, and it tracks ChatGPT, Google AI Overviews, Perplexity and Copilot; Gemini and AI Mode cost $9 a month each on top. HubSpot's AEO tool is $50 a month for 25 prompts per brand on ChatGPT, Gemini and Perplexity, and its one-time AI Search Grader is free. Peec AI's Starter is $95 a month, or $80 billed annually, for 50 prompts in 1 project on three models you choose.
GinzaMetrics pricing now lives under a new name. The company renamed itself DemandSphere, and its Starter plan is $79 a month billed annually, or $95 monthly, for 100 prompts or 1,000 keywords across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews. Semrush's AI Visibility Toolkit is $99 a month for 1 domain and 25 prompts on ChatGPT, Google AI, Gemini and Perplexity.
Higher up, Ahrefs sells Brand Radar at $199 a month per AI platform, or $699 for all of them with 2,500 custom prompt checks a month included. Scrunch's Core plan is $250 a month for 125 prompts and 5 users on ChatGPT, Perplexity, AI Overviews and Copilot, though the page doesn't say whether that rate assumes annual billing. AthenaHQ's Starter is $295 a month, or $245 billed annually, for 3,600 credits, where one credit is one AI response across 11 models; it also has a free Essential tier.
Profound changed the most in three weeks. Its brand page now shows a free 7-day trial (50 prompts on ChatGPT, Gemini and AI Overviews) and a custom Enterprise tier, with nothing in between, while its agency plan still lists $99 a month plus add-ons.
What local search suites charge for AI tracking
Local Falcon's Starter is $24.99 a month for 7,500 credits. One credit is one map pin, so a 5x5 grid costs 25 credits, and its AI scans of AI Overviews, AI Mode, Gemini, ChatGPT and Grok draw on the same credits. BrightLocal's Track plan is $31 a month billed annually for one location, or $41 monthly, and its Local AI Visibility tracker comes included for active locations: ChatGPT, AI Overviews and AI Mode, up to 20 prompts per location. Synup's Solo plan is $49 a month for one location with AEO scoring on ChatGPT, Gemini and Perplexity, and its Pro plan is $499 a month for up to 25 locations.
Uberall sells GEO Studio apart from its core platform. GEO Starter is $109 for 1,000 credits monthly (50 prompts, 3 engines), GEO Scale is $449 for 150 prompts, 5 engines and location-level tracking, and the core listings and reviews plans say "request pricing." Yext's Scout and SOCi's Genius Local Search Agent both track AI visibility by location, and neither publishes a price.
LocalClarity's price is the most common search that lands on this page, so here it is plainly: Professional is $16 per location per month, or $12 billed yearly, for listings sync and reviews from 50+ sources. We didn't find AI answer tracking on its product pages, so it's in the table as a price anchor for listings and reviews, not for AI tracking. The Cheers vs LocalClarity comparison covers when that software is the better buy.
Birdeye's AI Search covers ChatGPT, Claude, Perplexity, Gemini, AI Overviews, AI Mode and Grok. Its pricing page asks for a location count and then a form, so there is no number to print.
What managed services charge
Three vendors publish a rate for doing the work rather than selling the dashboard. BrightLocal's Managed SEO Service is $1,299 a month. WebFX's AI SEO pricing starts at $3,000 a month on a 6-month commitment, and its local SEO starts at $575. Hook Agency, which works with home-service contractors, lists AEO at $4,000 a month, or $2,000 when added to its SEO package, which starts at $2,800.
Cheers belongs in this group and published its plans after this check: Managed starts at $3,000 a month, priced to your scope, with our team doing the work, and Visibility is $750 a month for up to 3 locations. Bigger brands get a contract price after a scoping call, because the work behind a missed answer (location pages, profiles, reviews, listings, structured data) varies more by footprint than the tracking does.
What drives the price
Four meters decide the bill, and every vendor uses at least one of them.
Prompts are the most common. Otterly's plans run $29 for 15 prompts, $189 for 100 and $489 for 400, the same product at three volumes. Engines come second: Otterly charges $9 to $149 a month to add Gemini or AI Mode, depending on the plan, and Peec charges $35 a month for a fourth model on Starter. Locations matter most to a multi-location brand, since BrightLocal and Synup price by location band while LocalClarity prices per location. Credits are the fourth meter, used by Local Falcon (one per map pin), AthenaHQ (one per AI response) and Uberall's GEO Studio.
Seats rarely drive the price here: Peec and Otterly include unlimited users, and Scrunch's Core plan includes 5. The practical difference is how the bill grows. A location-metered tool gets more expensive as you open branches, and a prompt-metered tool gets more expensive as you ask more questions per branch, so a brand that wants 10 service questions in every market hits prompt limits long before it hits location limits.
Next step
Is AI recommending your business?
Find out how visible you are across ChatGPT, Gemini, Perplexity, and AI Overviews.
What a 25-location brand should budget
Take a 25-location service brand tracking 10 questions per location, about 250 prompts. At list price and monthly billing, the smallest published plans that cover it are Synup Pro at $499 a month for up to 25 locations, Peec AI Advanced at $495 for 350 prompts on 3 models you choose, and Otterly.AI Premium at $489 for 400 prompts on 4 engines. Adding Gemini and AI Mode to Otterly costs $149 each on Premium, which brings it to $787. BrightLocal Track for 21 to 30 locations is $156 a month, or $117 billed annually, and covers up to 20 AI prompts per location on ChatGPT and Google's AI surfaces.
Budget example
A 25-location brand, at list price
Monthly list price of the smallest plan covering 25 locations or 250 prompts
Up to 25 locations; AEO on ChatGPT, Gemini, Perplexity
350 prompts, 3 models of your choice
400 prompts, 4 engines; Gemini and AI Mode add $149 each
Up to 20 AI prompts a location; $117 billed annually
Vendor pricing pages read September 23, 2026: synup.com/pricing, peec.ai/pricing, otterly.ai/pricing, brightlocal.com/pricing (21 to 30 location band). USD, monthly billing.
| Plan | Monthly price, USD |
|---|---|
| Synup Pro | $499 (Up to 25 locations; AEO on ChatGPT, Gemini, Perplexity) |
| Peec AI Advanced | $495 (350 prompts, 3 models of your choice) |
| Otterly.AI Premium | $489 (400 prompts, 4 engines; Gemini and AI Mode add $149 each) |
| BrightLocal Track, 21 to 30 locations | $156 (Up to 20 AI prompts a location; $117 billed annually) |
The cheapest plan in that chart covers only ChatGPT and Google's AI surfaces, and none of the four does the work. Tracking is the small line item. Someone still has to fix the location page an answer skipped, the profile with stale hours, and the review gap at the branch that never shows up, and that labor is why the managed rates above start at $1,299 a month. A realistic budget for 25 locations has two lines: $156 to $499 a month for tracking, plus either your team's hours or a managed service for the fixes.
What to do this week
Write down your unit before the first demo: the number of locations, the questions you want tracked per location, and the engines your customers use. Price three tools from the table against that exact footprint, and ask the four vendors without a public price (Profound, Yext, SOCi and Birdeye) for a written quote at your location count. Run a free baseline before you buy anything. HubSpot's AI Search Grader and our AI Visibility Grader both run without a contract.
For which tool fits which job, read Best AI Visibility Tools for Local Businesses, and for engine coverage side by side, Tools That Track ChatGPT, Gemini, and Perplexity.
How we checked these prices
We read each vendor's own public pricing page on September 23, 2026, and recorded the cheapest paid plan for a brand (not an agency) plus the unit it is priced on. Several pages only show prices after their scripts run, including Peec's plans and BrightLocal's location bands, so we confirmed those in a browser or in the page's own pricing data rather than the static page source. "Not published" means the page shows no price and routes to sales. We didn't sign up, request quotes, or use third-party price lists. Prices are USD list prices before tax, discounts, and promotions, monthly unless a row says otherwise, and budget figures use the published plan for that location band. The September 2 figures we compare against come from our own previous check of the same pages.
Sources
- Otterly.AI pricing. Lite $29 a month (15 prompts), Standard $189, Premium $489, engine add-ons. Read September 23, 2026.
- HubSpot AEO and AI Search Grader. $50 a month for 25 prompts; free grader. Read September 23, 2026.
- Peec AI pricing. Starter $95, Pro $245, Advanced $495 a month, model add-ons. Read September 23, 2026.
- DemandSphere pricing and GinzaMetrics becomes DemandSphere. Starter $79 a month billed annually. Read September 23, 2026.
- Semrush AI Visibility Toolkit pricing. $99 a month per domain, 25 prompts. Read September 23, 2026.
- Ahrefs: What is Brand Radar. $199 per index, $699 for all platforms. Read September 23, 2026.
- Scrunch pricing. Core $250 a month, 125 prompts. Read September 23, 2026.
- AthenaHQ plans. Starter $295 a month, 3,600 credits. Read September 23, 2026.
- Profound pricing. Free trial and custom Enterprise for brands; agency plan $99 a month plus add-ons. Read September 23, 2026.
- Local Falcon pricing. Starter $24.99 a month, 7,500 credits. Read September 23, 2026.
- BrightLocal pricing and Local AI Visibility. Track $31 a month billed annually, location bands, Managed SEO Service $1,299 a month. Read September 23, 2026.
- Synup pricing. Solo $49, Pro $499 for up to 25 locations. Read September 23, 2026.
- Uberall GEO Studio pricing. GEO Starter $109, GEO Scale $449. Read September 23, 2026.
- LocalClarity pricing. Professional $16 per location, $12 billed yearly. Read September 23, 2026.
- Yext Scout. Surfaces tracked; no published price. Read September 23, 2026.
- SOCi Genius Local Search Agent. Location-level AI visibility; demo only. Read September 23, 2026.
- Birdeye AI Search and Birdeye pricing. Engines covered; pricing form, no published price. Read September 23, 2026.
- WebFX AI SEO pricing and local SEO pricing. From $3,000 and $575 a month. Read September 23, 2026.
- Hook Agency pricing. Local SEO from $2,800, AEO $4,000 a month. Read September 23, 2026.
Dylan Allen-Arnegård is the CEO & Co-Founder of Cheers, the local search platform for multi-location service businesses.