THE GEO ACADEMY
Master Generative Engine Optimization. Learn how to get your business recommended by ChatGPT, Gemini, and AI search engines.
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Core GEO guides
These are the pages that explain the Cheers view of AI visibility: what GEO is, where AI gets local proof, why reviews matter, and how multi-location brands should operate the source graph.
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How to Audit AI Search Visibility Across Locations
A practical audit workflow for multi-location service brands that need to measure AI visibility by market, source, service line, and location.
How Home Services Brands Get Recommended by AI
How HVAC, plumbing, roofing, pest control, and restoration brands can make each location easier for AI systems to trust and recommend.
How Franchise Brands Get Recommended by ChatGPT
How franchise brands can get recommended by ChatGPT by cleaning up local pages, profiles, reviews, citations, and frontline proof.
How Google AI Mode Changes Local Leads
How Google AI Mode changes local lead generation and why home services brands need stronger reviews, pages, profiles, and proof.
How Local Businesses Can Show Up in Google AI Search
How local businesses can improve Google AI Search visibility with reviews, location pages, structured data, and accurate business details.
Each AI Search Engine Trusts Different Sources. Here's What They Actually Use.
ChatGPT, Gemini, and Perplexity cite different business sources. See what a 6.8M citation study means for local AI visibility.
45% of consumers now ask AI for local business recommendations. Most businesses aren't ready.
BrightLocal's 2026 data shows AI adoption for local search jumped from 6% to 45%. Local businesses need clearer proof across reviews, pages, and profiles.
Only 1% of Businesses Get Recommended by AI. Here's What They Do Differently.
Just 1.2% of local businesses get recommended by ChatGPT. Here's the data on why AI is so selective, and a 90-day plan to break into that top tier.
Why AI Treats Your 50 Locations Like 50 Strangers (And How to Fix It)
Entity fragmentation is a leading reason multi-location businesses lose AI visibility. Here's how it happens and a technical playbook for fixing it.
What Is the Future of Local Search?
Local discovery is being rebuilt on AI. Here's where it's heading and what businesses need to do to stay ahead.
Coaching and Compensation: Attribution for Teams
When you can tie reviews to individual employees, you get better coaching, recognition, and service-quality diagnostics. Here's how to use them.
Compliance Playbook: Collect More Reviews Without Getting Flagged
Google's review policies are strict. Here's how to maximize review collection while staying compliant.
The Citation Stack for AI Search: A Complete Guide
A complete guide to building citation consistency across the platforms that feed AI recommendations.
What Sources Does ChatGPT Use to Give Recommendations?
Understanding where AI gets its information helps you optimize for it. Here's how ChatGPT and other AI systems source local business data.
What Is Schema Markup? A Non-Technical Guide
Schema markup helps crawlers understand your business. Here's what it is, why it matters, and what your website needs.
How Do I Get AI to Recommend My Business?
A straightforward guide to the signals that drive AI recommendations for local businesses. No fluff, just what actually works.
The Death of the Google 3-Pack: AI vs Local Search
The map pack dominated local discovery for a decade. AI is changing that. Here's what's happening and what it means.
What Is LLMs.txt, and Should Your Business Use One?
LLMs.txt is an emerging Markdown proposal for giving AI tools a concise site guide. Here's what it is, what it is not, and how local businesses can use it.
What Is JSON-LD? The Technical Foundation of GEO
JSON-LD is how you give search engines and AI systems clean structured facts about your business. Here's what it is and why it matters.
Does SEO Still Work? The Shift to GEO
SEO isn't dead, but it's no longer enough. Here's how AI search is changing the game and what local businesses need to do differently.
Review Collection at Point of Service: A Playbook
The businesses with the best review velocity aren't lucky. They've built review collection into their service process. Here's how.
Negative Reviews Aren't the Problem. Your Response Is.
How you respond to negative reviews matters more than the reviews themselves. Here's how to turn complaints into trust signals.
The GEO Playbook: Get Recommended by AI
A tactical guide to building the signals that get your business recommended by ChatGPT, Gemini, and other AI assistants.
Reviews That Move AI Rankings: What Actually Matters
AI systems weigh reviews differently than Google's algorithm. Here's what the data shows about which review signals actually drive AI recommendations.
What is Generative Engine Optimization (GEO)?
GEO is how you make AI assistants like ChatGPT and Gemini more likely to recommend your business. Here's what it actually means and why it matters.
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