Case Studies
Proof that wins local demand.
These stories show the source-backed work behind local visibility: reviews, cards, attribution, prompt tracking, website readiness, and enough detail for a serious buyer to trust the numbers.
Featured case study
Proof window: February 3, 2025 through June 4, 2026
How Hello Sugar keeps 242 local salons visible as the franchise footprint expands
A franchise-scale proof story across salon locations, Google reviews, employee cards, and AI visibility tracking.
242
Active local salons
53,578
Active Google reviews
274,829
AI visibility checks
Each case study shows the observed date, source, and window for every metric.
Read case study
Proof window: September 18, 2024 through June 4, 2026
How Sierra grew to 7,088 Google reviews while tracking AI visibility
A home-services proof story about turning review growth into local trust and AI recommendation visibility.
7,088
Active Google reviews
+4,585
Google review growth
3,720
AI visibility checks
Each case study shows the observed date, source, and window for every metric.
Read case study
Proof window: September 23, 2025 through June 4, 2026
How Elite Rooter manages local visibility across plumbing markets
A home-services proof story across active locations, Google reviews, employee cards, taps, prompts, and website/source readiness.
12
Active local markets
11,546
Active Google reviews
16,435
AI visibility checks
Each case study shows the observed date, source, and window for every metric.
Read case study
Proof window: November 19, 2025 through June 4, 2026
How Action Furnace tightened the link between reviews, cards, and AI visibility
An HVAC proof story about review routing, attribution repair, active employee cards, and engine-by-engine visibility diagnostics.
13,335
Active Google reviews
240
Active employee cards
7,305
AI visibility checks
Each case study shows the observed date, source, and window for every metric.
Read case studyRelated playbooks
Turn proof into repeatable operations.
These guides explain the review, attribution, franchise, and home-services work behind the public case studies.
Reviews That Move AI Rankings: What Actually Matters
AI systems weigh reviews differently than Google's algorithm. Here's what the data shows about which review signals actually drive AI recommendations.
Open guideBest PracticesReview Collection at Point of Service: A Playbook
The businesses with the best review velocity aren't lucky. They've built review collection into their service process. Here's how.
Open guideDataHow Home Services Brands Get Recommended by AI
How HVAC, plumbing, roofing, pest control, and restoration brands can make each location easier for AI systems to trust and recommend.
Open guideOperationsHow Franchise Brands Get Recommended by ChatGPT
How franchise brands can get recommended by ChatGPT by cleaning up local pages, profiles, reviews, citations, and frontline proof.
Open guide