Vivint logoSmart Home Installation

How Vivint earned the #1 GEO spot and over 75,000 reviews in 6 months

Vivint Smart Home went from a 3.0 to 4.9 average rating and added over 75,000 new Google reviews in just six months.

Before
720
monthly reviews
3.0 avg rating
Rarely in AI results
Now
16K
monthly reviews
4.9 avg rating
#1 in AI Search
Vivint technician installing smart home security

Vivint's field team was excellent. Their online reputation wasn't.

Vivint Smart Home is one of North America's largest home security organizations, with a 7,200-person field team known for excellent service. At the doorstep, Vivint reps consistently delivered clarity, trust, and reliability.

But in 2024, none of that showed up online.

Happy customers almost never left reviews. Frustrated ones were far more likely to complain. Across 400+ Google Business Profiles, inconsistent data and fragmented processes made Vivint look weaker online than it actually was.

When customers asked ChatGPT or Gemini for the best home security provider, Vivint wasn't showing up. For a company with massive market presence, their digital footprint was minimal.

Where Vivint Ranks in AI Now

Since partnering with Cheers, Vivint now ranks 1st or 2nd in the majority of their markets. In Gemini and ChatGPT, consumers looking for home security are guaranteed to see Vivint as a top option.

Gemini recommending Vivint for home security

One Conversation At A Time

When Vivint partnered with Cheers, things moved fast. Within four weeks, Cheers deployed its NFC Smart Badge system across Vivint's entire 7,200-person field organization.

Every rep received a branded Smart Badge. After any job, customers could tap their phone to the badge and instantly leave a review, submit a referral, or download the Vivint app. Every action tied directly to the rep who earned it.

Customer using phone to tap NFC badge

The Secret: Incentives for Reps

Vivint doesn't pay customers for reviews. But they do reward the reps who earn them.

If a rep is responsible for over 100 reviews, they get a swag package and a custom badge. Top 5 performers get a special metallic badge to show they're among the most valuable reps in the company.

This changed everything. Reviews stopped trickling in and started surging. For the first time, Vivint could see who was delighting customers, who needed coaching, and which regions were strongest.

The field team finally had a reputation metric they could influence. And they ran with it.

Vivint field team

One Dashboard for 400+ Locations

Cheers consolidated every review, rating, referral, and sentiment signal into a single dashboard. Leadership could monitor trends across hundreds of locations instantly.

More importantly, Cheers structured Vivint's review data into machine-readable formats that AI engines can parse. Their digital reputation wasn't just improving. It was becoming a strategic advantage.

"Cheers helped our field teams finally connect the dots between great service and great reputation. It's the first time our online presence truly matches who we are in person."
Spencer Sears
Marketing Lead, Vivint Smart Home

Reputation Finally Reflects Reality

As review velocity increased, Vivint's online identity started matching the company customers actually met at their doorstep. Their Google presence strengthened. And across AI assistants, Vivint started appearing as the top-recommended home security brand.

Vivint didn't change how they served customers. They changed how the internet understood that service.

The Results

75,000+ new Google reviews in six months
Monthly reviews surged from 720 to 16,000+
Average rating jumped from 3.0 to 4.9
Review conversion increased from <5% to 50-80% via NFC taps
Vivint became the brand AI assistants recommend first for home security

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