As AI-driven search platforms like ChatGPT, Perplexity, and Google’s AI Overviews change how people discover businesses, traditional SEO is no longer enough. Instead of clicking websites, users are increasingly relying on AI-generated answers, which means the brands, contractors, and local trades cited in those answers will win the next decade of search.

Generative Engine Optimization (GEO) is the strategy of making sure your company is visible and trusted inside AI answers. For home services, trades, and contractors, GEO is the difference between being recommended by AI or being invisible. Below are 10 of the leading GEO tools for 2025.

1. Cheers

Cheers is the first Generative Engine Optimization platform purpose-built for trades and home-service businesses. With NFC-enabled “Smart Badges,” frontline employees capture reviews, referrals, and loyalty sign-ups in seconds. These reviews boost local Google rankings and they fuel visibility in AI search engines that now cite real customer experiences as proof.

Key Features

• NFC Smart Badges that convert 50-80% of taps into reviews (vs 1-5% from SMS requests)

• Centralized dashboard for Google, Yelp, BBB, Trustpilot, and more

• AI-powered review response that’s keyword-optimized for local ranking and AI citations

• Referral and loyalty attribution tied to employees and locations

  
  ✅ Tailored for trades & service businesses (HVAC, pest control, solar, fiber, plumbing, etc.)
  ✅ Proven results (e.g., 77K reviews in 5 months for Vivint; 900 new reviews for Sierra Plumbing)
  ✅ Directly impacts GEO by creating the “evidence” AI systems pull into answers

Pricing
Starts at $50/location/month.

2. Whitebox

Whitebox helps brands track and improve their presence across AI engines. Strong dashboard + monitoring capabilities.

Key Features

• AI citation tracking across ChatGPT, Gemini, Claude, Perplexity

• Competitive benchmarks

• Strategic playbooks

3. Goodie AI

Goodie AI is a general GEO monitoring and optimization platform.

Key Features

• Multi-platform visibility tracking

• Optimization advice for AI-friendly content

• Brand mention alerts

4. Semrush

The SEO veteran now offers GEO add-ons, making it attractive for marketing teams already in their ecosystem.

Key Features

• Integrates SEO + GEO workflows

• AI citation benchmarking

• Competitor comparisons

5. Scrunch AI

Specializes in making existing content more AI-readable.

Key Features

• Content readability analysis for LLMs

• Citation improvement suggestions

• Monitoring and reporting

6. Peec AI

Focused on deep insights and benchmarking in AI engines.

Key Features

• Citation source tracking

• Competitive analysis

• Multi-model monitoring

7. Rankscale

An all-in-one GEO platform offering audits and optimization tools.

Key Features

• GEO-focused site audits

• Citation + sentiment tracking

• AI performance dashboards

8. Otterly

Automation-heavy tool with strong brand monitoring.

Key Features

• Automatic AI mention tracking

• Regional monitoring

• Sentiment analysis

9. Knowatoa

Helps brands understand competitive AI positioning.

Key Features

• Competitive ranking tracking

• Lead-related query insights

• Perception analysis

10. Geordy.ai

Transforms existing content for AI indexing.

Key Features

• Automated AI-compatibility adjustments

• Fast optimization cycle

• Indexing improvement

Conclusion

AI-powered search isn’t coming — it’s here. Contractors and trades that adapt will own their categories in ChatGPT, Google AI Overviews, and Perplexity answers. The best way to prepare is twofold:

1. Use GEO monitoring tools like Whitebox, Goodie AI, and Rankscale to understand your visibility.

2. Fuel AI engines with proof — reviews, referrals, and local data — through tools like Cheers.

For trades and home-service companies, Cheers is uniquely positioned to turn every employee into a growth engine, ensuring your brand is cited — not sidelined — in AI search.

Ready to See How Cheers Boosts Your AI Presence?

Book a Demo →