Published on November 5th, 2025

Citations aren’t glamorous, but they’re the bedrock of GEO.

If you were a company like Google or OpenAi, looking for places to train your know-everything models, where would you go? The answer is everywhere possible, scraping and saving everything into your database for making suggestions. As a business, it is possible to create a consistent image so that you are unmistakable for AI.

In 2025 your core stack is: Google Business Profile, Apple Business Connect, and Bing Places, reinforced by leading data aggregators and high-trust verticals. 

The goal is simple: one canonical name, address, phone, hours, categories, and links, mirrored everywhere, all so AI can reconcile your identity without doubt across the internet. Be unmistakable.

For multi-location brands, think about owning everything you can about yourself. Standardize naming conventions, UTM’d URLs, categories, and services. Push updates centrally; audit quarterly for drift; suppress duplicates; and lock down owner access. Pair citations with clean location schema on your site, and you transform scattered listings into a unified evidence graph. 

The results will be unmistakable. AI assistant will cite you frequently, highlight your service, and book for you directly.