How to Identify Top Performers in My Auto Dealership
Know Who’s Driving Reviews, Referrals, and Results

Every car dealership has a few standout team members-sales reps who close with integrity, service advisors who earn loyal customers, or techs who consistently exceed expectations.

But without a reliable system, it’s hard to know exactly who’s performing best. Most dealerships track sales numbers-but that only tells part of the story.

If you want a stronger brand, better retention, and more referrals, it’s time to look at performance through a new lens.

1. Go Beyond Sales Volume

The easiest metric to track is “cars sold.” But that doesn’t tell you:

• How satisfied the customer was

• Whether they’ll return for service

• If they’ll recommend your dealership to others

True top performers:

• Generate 5-star experiences

• Inspire repeat business

• Earn trust and build relationships

That kind of impact doesn’t always show up in the monthly leaderboard but it’s what builds long-term dealership value.

2. Measure the Service Drive Experience Too

Service advisors are the unsung heroes of retention. When customers feel taken care of, they come back - not just for oil changes, but for their next vehicle too.

Identify top performers by tracking:

• Customer satisfaction scores

• Review volume and sentiment

• Upsell conversions

• Repeat service appointments

When these numbers go up, so does revenue and reputation.

3. Tie Feedback to Individual Employees

Most dealerships collect general reviews. “Great experience at XYZ Ford!” is nice - but who made it great?

You need systems that connect customer feedback directly to:

• Sales reps

• Service advisors

• Technicians

• Finance team members

That’s how you spot your most impactful people and coach the rest accordingly.

4. Use Cheers to Automatically Attribute Reviews

That’s where Cheers comes in.

Cheers provides NFC-powered badges that employees wear or display. When a customer finishes a service or sale, they can tap the badge to leave a review or referral on the spot.

That feedback is:

• Logged in real time

• Tied directly to the employee who earned it

• Visible in your dashboard for recognition and coaching

No extra forms. No lost insights. Just instant visibility into who’s driving your dealership’s reputation.

5. Turn Insights Into Action

Once you know who your top performers are:

• Recognize them in team meetings

• Reward them with bonuses or perks

• Let them mentor newer staff

• Use their tactics to improve dealership-wide experience

Performance isn’t just about closing. It’s about consistency, care, and customer confidence.