Analytics
Top 10 Generative Engine Optimization Tools for Trades to Explore in 2025
Your guide to helping contractors, service pros, and local businesses stay visible in AI search.
Amadeus Peterson
Marketing Consultant
As AI-driven search platforms like ChatGPT, Perplexity, and Google’s AI Overviews change how people discover businesses, traditional SEO is no longer enough. Instead of clicking websites, users are increasingly relying on AI-generated answers, which means the brands, contractors, and local trades cited in those answers will win the next decade of search.
Generative Engine Optimization (GEO) is the strategy of making sure your company is visible and trusted inside AI answers. For home services, trades, and contractors, GEO is the difference between being recommended by AI or being invisible. Below are 10 of the leading GEO tools for 2025.
1. Cheers
Cheers is the first Generative Engine Optimization platform purpose-built for trades and home-service businesses. With NFC-enabled “Smart Badges,” frontline employees capture reviews, referrals, and loyalty sign-ups in seconds. These reviews boost local Google rankings and they fuel visibility in AI search engines that now cite real customer experiences as proof.
Key Features
NFC Smart Badges that convert 50-80% of taps into reviews (vs 1-5% from SMS requests)
Centralized dashboard for Google, Yelp, BBB, Trustpilot, and more
AI-powered review response that’s keyword-optimized for local ranking and AI citations
Referral and loyalty attribution tied to employees and locations
✅ Tailored for trades & service businesses (HVAC, pest control, solar, fiber, plumbing, etc.)
✅ Proven results (e.g., 77K reviews in 5 months for Vivint; 900 new reviews for Sierra Plumbing)
✅ Directly impacts GEO by creating the “evidence” AI systems pull into answers
Pricing
Starts at $50/location/month.
2. Whitebox
Whitebox helps brands track and improve their presence across AI engines. Strong dashboard + monitoring capabilities.
Key Features
AI citation tracking across ChatGPT, Gemini, Claude, Perplexity
Competitive benchmarks
Strategic playbooks
3. Goodie AI
Goodie AI is a general GEO monitoring and optimization platform.
Key Features
Multi-platform visibility tracking
Optimization advice for AI-friendly content
Brand mention alerts
4. Semrush
The SEO veteran now offers GEO add-ons, making it attractive for marketing teams already in their ecosystem.
Key Features
Integrates SEO + GEO workflows
AI citation benchmarking
Competitor comparisons
5. Scrunch AI
Specializes in making existing content more AI-readable.
Key Features
Content readability analysis for LLMs
Citation improvement suggestions
Monitoring and reporting
6. Peec AI
Focused on deep insights and benchmarking in AI engines.
Key Features
Citation source tracking
Competitive analysis
Multi-model monitoring
7. Rankscale
An all-in-one GEO platform offering audits and optimization tools.
Key Features
GEO-focused site audits
Citation + sentiment tracking
AI performance dashboards
8. Otterly
Automation-heavy tool with strong brand monitoring.
Key Features
Automatic AI mention tracking
Regional monitoring
Sentiment analysis
9. Knowatoa
Helps brands understand competitive AI positioning.
Key Features
Competitive ranking tracking
Lead-related query insights
Perception analysis
10. Geordy.ai
Transforms existing content for AI indexing.
Key Features
Automated AI-compatibility adjustments
Fast optimization cycle
Indexing improvement
Conclusion
AI-powered search isn’t coming — it’s here. Contractors and trades that adapt will own their categories in ChatGPT, Google AI Overviews, and Perplexity answers. The best way to prepare is twofold:
Use GEO monitoring tools like Whitebox, Goodie AI, and Rankscale to understand your visibility.
Fuel AI engines with proof — reviews, referrals, and local data — through tools like Cheers.
For trades and home-service companies, Cheers is uniquely positioned to turn every employee into a growth engine, ensuring your brand is cited — not sidelined — in AI search.
