How to Identify Top Performers in My Roofing Company
Real-World Ways to See Who’s Actually Driving Results

In roofing, every job is a big deal. The stakes are high, the ticket sizes are large, and your company’s reputation is on the line every time a team steps on a roof.

That’s why it’s critical to know: who’s actually performing at the highest level?

Whether you’re managing sales reps, inspectors, or field crews, identifying your top performers lets you:

• Reward great work

• Train the rest of your team more effectively

• Build a stronger reputation that fuels growth

Here’s how to get visibility into what’s working-and who’s making it happen.

1. Look Beyond Revenue Alone

Revenue is an important signal, but it doesn’t tell the whole story.

To identify your top people, also track:

• Customer reviews earned

• Callback or warranty claims

• Job quality based on inspections

• Timeliness and communication

• Referrals generated from past clients

High performers don’t just close big deals! They leave behind happy homeowners.

2. Make Customer Feedback Actionable

Most roofing companies rely on word-of-mouth, but very few have a system to track who creates it.

When a homeowner says, “Your guy was awesome,” you need to know which guy.

That starts with collecting:

• Post-job reviews

• On-site satisfaction surveys

• Photos and notes from project managers

And crucially, all that data needs to be tied to the person who did the work.

3. Celebrate the Reps and Crews That Drive Reviews

One of the clearest signals of high performance? Positive reviews-especially when they happen fast, right after a job.

But here’s the problem: most reviews are left for the company, not the crew.

That’s where visibility breaks down. You want to know:

• Who’s creating a great customer experience?

• Which crew leads are building loyalty and trust?

• Who’s earning the company its reputation?

4. Use Cheers to Attribute Reviews to the Right People

With Cheers, roofing teams can wear NFC-powered badges that let homeowners tap and leave a review right on site.

That review is automatically connected to:

• The crew that completed the job

• The sales rep or inspector who earned the trust

• A leaderboard or dashboard you can access instantly

No extra steps. No manual entry. Just clear visibility into who’s driving growth.

Cheers has helped home service companies earn tens of thousands of 5-star reviews with each one mapped to the exact employee or crew responsible.

5. Use That Data to Fuel Growth

Once you’ve identified your top performers:

• Reward them

• Learn from them

• Promote their methods internally

• Build marketing around their successes

• Let them mentor or train others

High performers shouldn’t be a mystery. With the right system, they become your engine.