How To Gain Better Reviews at Your Auto Repair Shop

The auto repair business is tough. With so many shops out there offering similar services like brake repairs, oil changes, and engine fixes, it's hard to stand out. Most auto shops charge similar prices too, which means it's not just about what you offer, but how you’re seen online. To really make your shop shine, building a strong online reputation is key.

Did you know that 93% of consumers read online reviews before choosing a local business? And when it comes to trusting those reviews, 84% of people say they trust them as much as personal recommendations. 

For an auto repair shop, this means good reviews can make a huge difference in bringing new customers through the door.

Today, people rely on reviews to help them decide where to get their car fixed. A steady stream of five-star ratings not only boosts your shop's credibility but also helps you stay ahead in a crowded market. 

This article will show you simple and effective ways to get better reviews for your auto repair shop. By setting clear expectations, responding to feedback, and making things easy for your customers, you’ll be on the road to building a top-notch reputation that drives more business your way.

1. Set Clear Expectations

One of the best ways to earn positive reviews at your auto repair shop is to set clear expectations from the start. Customers like to know exactly what they’re getting into, especially when it comes to their vehicles. Be upfront about the services you offer, the estimated time it will take, and the costs involved. When people know what to expect, they're less likely to be surprised or disappointed, and more likely to leave a glowing review.

Setting clear expectations also helps build trust, which is crucial in any business. If customers feel like they got exactly what they were promised, they’ll be more inclined to share their positive experience online.

2. Communicate Effectively

Good communication is key to keeping your customers happy. Make sure you’re updating them at every step of the repair process, from diagnostics to completion. Let them know if there are any delays or additional issues that need attention. Nobody likes surprises…

…especially when it comes to their car repairs!

Being open and honest with your communication makes customers feel valued and involved in the process. This kind of transparency is a big reason why many customers end up leaving positive reviews, praising not just the repair work but also the excellent service they received.

3. Offer Easy Ways to Pay

When it comes to auto repairs, the easier you make the payment process, the better. Offering multiple payment options can make the experience more convenient for your customers. Whether they prefer to pay by card, mobile payment, or through a financing option, giving them choices shows that you care about their comfort and convenience.

Quick tip: Cheers can also help you simplify this process by allowing your customers to make payments quickly and easily by simply tapping their phones, while also giving them the chance to leave a review at the same time.

4. Incentivize Reviews

Let’s be real - sometimes customers need a little nudge to leave a review. Offering a small incentive can be just the motivation they need. It doesn’t have to be anything big; even a discount on their next service or a small gift can do wonders. When customers feel appreciated, they’re much more likely to take the time to write a positive review.

A friendly follow-up message after their visit, thanking them for their business and offering a little perk for leaving a review, can go a long way in boosting your online ratings.

5. Respond Promptly to Reviews

Responding to reviews, both good and bad; shows that you care about what your customers think. When you take the time to thank people for their kind words, it strengthens the connection between you and your customers. Plus, it encourages others to leave their own feedback, knowing that their opinions matter to you.

For positive reviews, a simple “Thank you for trusting us with your vehicle! We’re glad we could help,” is enough to show your appreciation. For negative reviews, be polite and understanding, and focus on making things right.

6. Address Negative Reviews Constructively

No one likes getting negative reviews, but they’re a chance to show your professionalism and commitment to customer service. When you get a less-than-stellar review, respond in a constructive way. Apologize for the inconvenience, address the specific issue, and explain what you’ll do to fix it. The goal is to turn a bad experience into a learning opportunity for your shop.

A thoughtful reply can actually change the reviewer’s mind, and they might even update their review to reflect how you handled the situation. This also shows other potential customers that you take feedback seriously and are always striving to do better.

Generate Better Auto Shop Reviews

Getting better reviews doesn’t happen overnight, but with the right approach, you can definitely see a big improvement. Focus on delivering great service, communicating openly, and making the review process as easy as possible for your customers. If you handle complaints with empathy and offer incentives for feedback, you’ll quickly build a solid reputation for your auto repair shop.

And remember, with Cheers you can gather those reviews more easily, turning satisfied customers into loyal supporters who keep coming back!

Cheers🍻