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5 Creative Ways to Incentivize Reviews

Boost your customer reviews with these five creative strategies that make leaving feedback fun and rewarding. Turn happy customers into brand advocates!

Dylan Allen

Marketing Consultant

Sometimes, getting customers to leave reviews can feel like asking them to solve a math problem on a Friday night. Everyone loves reading reviews before buying a product or service, but getting people to actually write them? That’s another story. The truth is, reviews are one of the most powerful tools for building trust and attracting new customers. The more positive reviews you have, the better your business looks to people searching online.

In this article, we'll go over some clever strategies to encourage more customer reviews. Let’s dive in!

1. Offer Rewards or Discounts

One of the easiest ways to get customers to leave a review is to sweeten the deal by offering them something in return. People love rewards, and when you provide them with a little extra, they’re much more likely to share their thoughts.

Provide coupons, freebies, loyalty points, or chances to win prizes: Give your customers a reason to leave a review by offering something they value. It could be a discount on their next purchase, a free sample, or even loyalty points that they can redeem later.

Ensure rewards are relevant, valuable, and easy to claim: Make sure the rewards you offer are simple to understand and easy to claim. Nobody wants to jump through hoops just to get a small discount. The easier it is, the more reviews you’ll get!

2. Create a Referral Program

This one can be a real game-changer when it comes to collecting reviews and expanding your customer base at the same time. It’s like “hitting two birds with one stone!”

Reward both the reviewer and the referred customer: When customers know they’ll get something in return for referring a friend, they’re more likely to leave a review and spread the word. Plus, the person they refer gets a perk too, which makes the deal even sweeter.

Use tools like ReferralCandy or InviteBox to manage the program: Managing a referral program manually can be a hassle, so using these platforms can make the process smooth and easy for you and your customers.

3. Showcase Your Reviews

What good are glowing reviews if they’re hidden away in the shadows? 

Let the world see them by showcasing your customer feedback wherever you can.

Display reviews on your website, social media, or other channels: Make sure to place your best reviews on your website's homepage or product pages, and share them on social media to show potential customers that others love your business.

Use tools like Trustpilot or Yotpo to collect and display reviews: These platforms can help you gather reviews efficiently and display them in a professional way. This helps build credibility and makes your brand look trustworthy to new visitors.

If you want to collect the reviewsain the simplest, most efficient way ever…

I've got something for you 

4. Gamify the Process

Who said leaving reviews has to be boring? Turn the process into a fun game that gets customers excited to participate.

Make leaving reviews fun and engaging: Create a points-based system where customers earn rewards for leaving reviews or completing small challenges. The more points they earn, the bigger the rewards they can unlock!

Use tools like Bunchball or Badgeville to create gamification strategies and add game-like elements to your review process. Think of it as turning your customers into players who are eager to score points and level up.

5. Ask for Feedback

Asking for feedback shows your customers that you care about what they think. This simple gesture can go a long way in encouraging people to share their honest opinions.

Show that you care about customer opinions: Let your customers know that their feedback is valuable to you. A friendly request for a review can often be enough to get them talking about their experience.

You could use tools like SurveyMonkey or Typeform to create easy-to-use surveys that customers can fill out quickly. These platforms help you collect detailed feedback that you can use to improve your business.

or… even better; you can collect reviews with just a tap of your customers phones

Conclusion

Getting more customer reviews isn’t just about asking nicely; it’s about creating an experience that makes people want to share their thoughts. By offering rewards, creating referral programs, showcasing your reviews, and making the process fun, you’ll see a boost in the number of reviews you receive. 

And don’t forget to actually listen to the feedback and use it to make your business even better.

If you’re looking for an easy way to gather more reviews, use Cheers to make the process smooth and seamless. 

Turning your happy customers into loyal fans has never been easier!

Cheers🍻

It’s time to unlock your frontline performance like never before

Dashboard

Leaderboard

Online Reviews

Forms

Manage Badges

Organization

Customer Interactions

20,243

Google Reviews

1752

Average Rating

4.9/5

Loyalty Sign-Ups

138

Referrals Submitted

253

Leaderboard

Employee Name

Employee Rank

Employee Reviews

Referrals Submitted

Loyalty Sign-Ups

Average Rating

Dylan Allen

1

64

4

3

Andrew Kai

2

47

5

1

Sam Peters

3

32

1

5

Holly Flacks

4

18

7

2

Jim Halpert

5

12

0

1

Tron Legacy

6

6

3

1

It’s time to unlock your frontline performance like never before

Dashboard

Leaderboard

Online Reviews

Forms

Manage Badges

Organization

Customer Interactions

20,243

Google Reviews

16,152

Average Rating

4.9/5

Loyalty Sign-Ups

1,758

Referrals Submitted

1,332

Leaderboard

Employee Name

Employee Rank

Employee Reviews

Referrals Submitted

Loyalty Sign-Ups

Average Rating

Dylan Allen

1

64

4

3

Andrew Kai

2

47

5

1

Sam Peters

3

32

1

5

Holly Flacks

4

18

7

2

Jim Halpert

5

12

0

1

Tron Legacy

6

6

3

1

It’s time to unlock your frontline performance like never before

Dashboard

Leaderboard

Online Reviews

Forms

Manage Badges

Organization

Customer Interactions

20,243

Google Reviews

16,152

Average Rating

4.9/5

Loyalty Sign-Ups

1,758

Referrals Submitted

1,332

Leaderboard

Employee Name

Employee Rank

Employee Reviews

Referrals Submitted

Loyalty Sign-Ups

Average Rating

Dylan Allen

1

64

4

3

Andrew Kai

2

47

5

1

Sam Peters

3

32

1

5

Holly Flacks

4

18

7

2

Jim Halpert

5

12

0

1

Tron Legacy

6

6

3

1

Most corporate initiatives stall at the frontline because companies lack real-time visibility into execution and employee performance. Without clear insights, it's impossible to know what's working, who’s driving results, or where improvement is needed. Cheers closes this last-mile gap. Our NFC badges let customers leave a review, download an app, join a loyalty program, tip, or refer with a single tap, automatically tying every action to the employee who earned it.

The result is the first real-time performance dataset for frontline workers. Managers see exactly who drives results, which programs convert, and where to coach. One customer used Cheers to capture 16,000+ five-star Google reviews in two months and raised its local Google ratings from ~2.0 to ~4.9 stars. Cheers is turning millions of frontline interactions into actionable data and becoming the intelligence layer of the frontline economy.

Cheers © 2025

Most corporate initiatives stall at the frontline because companies lack real-time visibility into execution and employee performance. Without clear insights, it's impossible to know what's working, who’s driving results, or where improvement is needed. Cheers closes this last-mile gap. Our NFC badges let customers leave a review, download an app, join a loyalty program, tip, or refer with a single tap, automatically tying every action to the employee who earned it.

The result is the first real-time performance dataset for frontline workers. Managers see exactly who drives results, which programs convert, and where to coach. One customer used Cheers to capture 16,000+ five-star Google reviews in two months and raised its local Google ratings from ~2.0 to ~4.9 stars. Cheers is turning millions of frontline interactions into actionable data and becoming the intelligence layer of the frontline economy.

Cheers © 2025

Most corporate initiatives stall at the frontline because companies lack real-time visibility into execution and employee performance. Without clear insights, it's impossible to know what's working, who’s driving results, or where improvement is needed. Cheers closes this last-mile gap. Our NFC badges let customers leave a review, download an app, join a loyalty program, tip, or refer with a single tap, automatically tying every action to the employee who earned it.

The result is the first real-time performance dataset for frontline workers. Managers see exactly who drives results, which programs convert, and where to coach. One customer used Cheers to capture 16,000+ five-star Google reviews in two months and raised its local Google ratings from ~2.0 to ~4.9 stars. Cheers is turning millions of frontline interactions into actionable data and becoming the intelligence layer of the frontline economy.

Cheers © 2025