How Vivint earned the #1 GEO spot and over 75,000 reviews in 6 months by using Cheers
Vivint Smart Home: Turning a 7,200-Person Field Team Into a Digital Brand Powerhouse
The Results
75,000+ new Google reviews added in six months
Monthly reviews surged from ~3,000 to 16,000+
Average rating jumped from 3.0 → 4.9
Review conversion increased from <5% → 50–80% via NFC taps
Vivint became the brand AI assistants recommend first for home security
Vivint Smart Home is one of North America’s largest and most sophisticated home security organizations, powered by a field team that has long been known for excellence. At the doorstep, Vivint’s representatives consistently delivered clarity, trust, and reliability. But in 2024, the company faced a major challenge: none of that real-world strength showed up online.
For years, Vivint’s digital reputation had lagged behind the quality of its in-person service. Customers who had positive experiences almost never left reviews. Those who were frustrated were far more likely to voice their complaints. And across more than 400 Google Business Profiles, inconsistent NAP data, outdated review platforms, and fragmented internal processes made the company look far weaker digitally than it was operationally.
This mismatch didn’t only affect brand perception but also directly influenced customer trust, churn, and Vivint’s position in both Google Maps and the emerging world of AI-driven search. Increasingly, when customers asked ChatGPT, Gemini, or Perplexity for the best home security provider, Vivint was nowhere to be found. For a company with such a huge market presence, their digital presence was minimal.
Where Vivint Ranks In AI Now
Since beginning their partnership with Cheers, Vivint now ranks 1st or 2nd in the majority of their markets. In Gemini and ChatGPT, consumers looking for high trust option in Home Security are guaranteed to encounter Vivint as a primary option.
Transforming Vivint's Reputation One Conversation At A Time
That changed when Vivint partnered with Cheers. Within just four weeks, Cheers deployed its NFC Smart Badge system across Vivint’s entire 7,200-person field organization. Cheers also worked with Vivint's internal SEO team to implement technical GEO. Every representative received a branded Smart Badge that allowed any customer to tap their phone and instantly leave a review, submit a referral, download the Vivint app, or sign up for loyalty — all tied directly to the rep who earned it.
For customers at Vivint, there was suddenly a lot more accountability between reps and customers. For reps, there was immediately high customer service and gratitude with the people they served. Rather than hoping for a review to follow a visit, the field reps were asking (and receiving).
One of the secrets for success was incentives for reps. While Vivint does not pay customers for reviews, they do reward their reps who are tied to incoming reviews. If a rep is responsible for over 100 reviews, they receive a swag package and a unique, custom badge showing to other reps that they have achieved. If a rep is a top 5 performer, they get a special, metallic badge to show they are one of the top 5 most valuable reps.
This small action transformed the feedback loop. Reviews no longer trickled in; they surged. For the first time, Vivint could see performance at the employee level: who was delighting customers, who needed coaching, and which regions were creating the strongest sentiment. The field team finally had a reputation metric they could influence, and they embraced it.
Behind the scenes, the Cheers platform consolidated every review, rating, referral, keyword, and sentiment signal into a single dashboard. Leadership could monitor trends across hundreds of locations instantly. Even more importantly, Cheers structured Vivint’s newfound review volume into machine-readable data that AI engines could parse. Suddenly, Vivint’s digital reputation was more than just improving — online reputation is becoming a strategic advantage.
The Turning Point: Reputation Finally Reflects Reality
As review velocity increased and sentiment trends shifted, Vivint’s online identity began to align with the real company customers met at their doorstep. Their Google presence strengthened. Their authority increased. Their trust signals multiplied. And across AI assistants, the engines driving the next wave of local search, Vivint began appearing as the top-recommended home security brand.
The transformation was profound. Vivint didn’t change how it served customers. It changed how the internet understood that service. What had once been a liability became a competitive advantage powered by real, verified customer experiences.
“A Digital Reputation That Finally Matches Who We Are”
“Cheers helped our field teams finally connect the dots between great service and great reputation. It’s the first time our online presence truly matches who we are in person.”
— Spencer Sears, Marketing Lead, Vivint Smart Home
Vivint’s story proves what’s possible when frontline teams become the engine of digital trust. By capturing real experiences, in real time, with complete transparency and attribution, Vivint rebuilt its reputation, strengthened its market position, and secured its spot as the #1 home security provider recommended by AI.
Cheers powers that advantage for Vivint, and for every service brand ready to lead the next era of discovery.