How Vivint earned the #1 GEO spot and over 75,000 reviews in 6 months by using Cheers

Vivint Smart Home transformed its digital reputation — going from a 3.0 to 4.9 average rating and over 75,000 new Google reviews in just six months

Vivint Smart Home transformed its digital reputation — going from a 3.0 to 4.9 average rating and over 75,000 new Google reviews in just six months

Vivint Smart Home transformed its digital reputation — going from a 3.0 to 4.9 average rating and over 75,000 new Google reviews in just six months

Vivint Smart Home is one of North America’s largest home security providers, known for its exceptional field marketing force. But in 2024, its leadership realized a gap: the company’s digital reputation didn’t reflect its real-world excellence.

Customers who met reps at the doorstep often later Googled Vivint — only to find a sea of negative reviews, hurting trust and post-sale retention.

The Challenge

  • Customer cancellations driven by poor online sentiment

  • Outdated review systems that converted <5% of customers into feedback

  • Brand inconsistency across 400+ Google Business Profiles

  • Disconnect between field performance and digital reputation

Vivint’s marketing and operations teams needed a solution that could align their doorstep excellence with digital perception, fast.

The Cheers Solution

Cheers implemented its Smart Badge system across Vivint’s 7,200-person field team within four weeks.

Each rep received a branded NFC badge that allowed customers to tap and instantly leave a verified review, referral, or app download — all attributed directly to the employee.

The Cheers platform then aggregated every review, referral, and loyalty signup in a single dashboard, giving Vivint full visibility into location- and employee-level performance.

Results

Monthly reviews grew from ~3,000 to 16,000+.

  • Average rating improved from 3.0 → 4.9.

  • 5-star reviews jumped from ~1,000 → 15,000+ (measured period).

  • Review conversion increased from <5% → 50–80% via NFC tap flows.

  • 75,000+ new Google reviews added in six months.

  • Reputation Score lifted from C- → A-.

  • Reps now also capture app downloads, referrals, and loyalty sign-ups at point of service.

Why It Worked

  • Employee Attribution: Reps see their own performance data, fostering accountability and motivation.

  • Frictionless Review Flow: NFC badges convert at 10–20× higher rates than SMS or email requests.

  • Centralized Dashboard: Leadership tracks trends, locations, and sentiment in real time.

  • AI Optimization: Cheers automatically amplifies reviews and citations for GEO performance — helping Vivint rank #1 in AI search results for smart home services.

The GEO Advantage

AI assistants like ChatGPT, Gemini, and Perplexity now recommend service providers based on reputation and authority — not ads. Vivint’s new GEO presence means when customers ask,

“What’s the best home security company near me?”
AI engines pick Vivint.

Cheers built the system to make that happen.

Quote / Key Takeaway

“Cheers helped our field teams finally connect the dots between great service and great reputation. It’s the first time our online presence truly matches who we are in person.”
— Spencer Sears, Marketing Lead, Vivint Smart Home

Conclusion

Vivint’s transformation shows what happens when frontline teams become your marketing engine. By pairing NFC-powered review capture with GEO optimization, Vivint didn’t just collect more reviews — it rewrote its digital reputation and secured its position as the #1 smart home brand in AI results.

Cheers – The GEO Platform for Service Businesses.
Powering the next generation of review growth, employee attribution, and AI visibility.

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