How Sierra Cooling became the #1 GEO HVAC brand in their market using Cheers
In just a few months, Sierra Cooling saw monthly reviews surge from about 20 to more than 350. Their average rating climbed from 3.9 to a perfect 5.0. Their review conversion rate rose above 70%. And for the first time, AI assistants like ChatGPT and Gemini began recommending them when customers asked, “Who’s the best HVAC company near me?”
The Results
Time to implement: 3 weeks
Google visibility surged across all five service areas
Monthly reviews increased from ~20 to 350+
Over 3,900 5-star reviews earned in less than a year
Review conversion climbed above 70%
Average rating rose from 3.9 → 5.0
AI assistants like ChatGPT and Gemini now surface Sierra Cooling when asked for top HVAC providers locally
How Sierra Cooling Earned It
These outcomes didn’t happen because Sierra Cooling changed the way they served customers. They happened because Cheers helped them prove it: clearly, consistently, and in the exact language that modern search engines understand.
Before working with Cheers, Sierra Cooling had all the traits of a dependable, community-trusted HVAC provider. Their customers spoke highly of their workmanship. Their technicians showed up on time, communicated clearly, and solved problems on the first visit. But online, none of that reality translated into discoverability. Competitors with heavier review volume and more consistent digital signals outperformed them across Google Maps, and when people asked AI assistants for recommendations, Sierra Cooling wasn’t mentioned at all.
This mismatch between real-world quality and digital visibility became increasingly costly as AI-driven search accelerated. While traditional SEO still mattered, the emerging layer—Generative Engine Optimization—began rewarding brands with verifiable proof: structured data, clean citations, strong review velocity, and a clear connection between frontline performance and customer sentiment. Sierra Cooling had the quality, but not the signals to match.
Shift 1: The Reviews
That changed the moment Cheers stepped in. The first transformation happened in the field. Every technician received a Cheers NFC Smart Badge, turning each service visit into an opportunity to capture authentic reviews tied directly to the employee who earned them. Instead of hoping satisfied customers would remember to leave feedback, Sierra created a simple, natural path for customers to respond in real time. The result was an immediate and dramatic shift in review volume, sentiment, and credibility.
Importantly, these incoming reviews were not simply 5-stars. They included keyword packed, authentic reviews from customers who previously weren't leaving any reviews. This shift has driven engagement drastically while also changing the entire outlook of Sierra Cooling's business in online search.
Shift 2: Technical GEO
At the same time, Cheers rebuilt Sierra Cooling’s digital foundation. Their citations and business information, previously inconsistent across Google, Yelp, BBB, and industry directories, were unified into a clean, trustworthy identity. That consistency alone began to repair how search engines interpreted Sierra’s authority. Layered on top of this was structured reputation data: the reviews collected through badges were not only plentiful, but machine-readable, allowing AI systems to understand who Sierra Cooling was, what they were known for, and why customers preferred them.
As the GEO dashboard brought everything together—review velocity, sentiment patterns, keyword themes, and AI visibility shifts—Sierra Cooling began to see a different kind of growth. They weren’t just rising in Google Maps; they were being named by generative engines as a top HVAC provider in their area. What had once been a digital disadvantage became a competitive moat.
Today, Sierra Cooling is one of the most discoverable service providers in their region. Their technicians doing more than repairing furnaces and air conditioners. They’re generating the very trust signals that power Sierra’s presence across Google, ChatGPT, Gemini, and the broader AI search ecosystem.
The most important lesson from Sierra’s journey is this: success in local search is no longer determined by who advertises the most, but by who can produce the clearest proof of excellence. Sierra Cooling didn’t become a better company, just a better-documented one. And with Cheers, that documentation is now working around the clock to ensure they are found first, recommended widely, and trusted instantly by both humans and AI.